Admissions Counselor

Salisbury University

Admissions Counselor recruiting prospective students and managing territories for Livingstone College, a private historically Black college. Conducting presentations, visits, events, and admissions processing.

Posted 8/22/2026full-timeSalisbury • North Carolina • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in admissions processes and recruitment strategies, with a strong ability to build relationships with prospective students and stakeholders. Proficient in utilizing CRM software for documentation and data processing while effectively communicating admissions policies and requirements.

Highest-signal resume keywords

Admissions Process KnowledgeRecruitment Strategy ImplementationCRM Software ProficiencyBilingual CommunicationSLATE Experience

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Market ResearchData ProcessingSales PresentationsStudent Eligibility EvaluationAdmissions Decision Making

Soft Skills

Relationship BuildingCommunicationTeam LeadershipEvent PlanningCustomer Service

Tools & Technologies

CRM SoftwareSLATE

Certifications & Qualifications

Bachelor’s DegreeValid North Carolina Driver’s License

Industry Keywords

Higher EducationEnrollment ManagementProspective Student RecruitmentAdmissions EventsCommunity Engagement

About the role

Key responsibilities & impact

Serve as an initial point of contact within the Office of Admissions for parents, students, counselors, and community leaders
Analyze student requests and needs and cultivate traditional, non-traditional, international, and admitted student prospects
Plan and execute targeted recruitment initiatives to increase enrollment
Manage an assigned territory and meet specific recruitment goals
Conduct market research and analysis for the assigned territory
Execute recruitment travel through high school visits and college fairs
Establish relationships with school counselors and school and community leaders
Build relationships with prospective students and families throughout the admissions funnel through in-person and virtual meetings, phone, email, text, and handwritten communication
Document interactions, maintain accurate records, and execute processes using CRM software
Evaluate and execute initial admissions decisions while maintaining confidentiality
Lead daily information sessions and explain admissions procedures and requirements
Participate in admissions events including Open Houses, Scholarship Programs, Accepted Student Days, Welcome Weekend, Orientation, and Summer Sips
Perform office duties including admissions and financial aid visits, campus tours, Counselor of the Day duties, inbound calls, and email responses
Work with student ambassador tour guides, student volunteers, telecounseling projects, and alumni volunteers
Plan and direct college day programs, recruitment receptions, and visitation programs
Conduct research on assigned territories and determine student eligibility
Implement recruitment strategies in assigned territories, including high school and community college visits
Provide admissions presentations at campus tours and on- and off-campus events
Conduct student data processing
Determine student type and applicable admissions process using independent discretion
Advise prospective students, applicants, and families concerning admissions policies and requirements
Assist with supervising and training student volunteers
Assist in developing marketing materials for programs and recruitment
Interpret Office of Admissions policies and procedures
Perform other related duties as assigned

Requirements

What you’ll need

A Bachelor’s degree from an accredited college or university
At least 2 years’ experience preferred in Admissions at an institution of higher learning, preferably recruiting prospective students, with an ability to make sales presentations
Must be able to travel extensively both in state and out of state
Evening and weekend work is required
Demonstrated knowledge of the admissions and enrollment process
Bi-lingual a plus
SLATE Experience preferred
A valid North Carolina driver’s license is required

Benefits

Comp & perks

Competitive compensation
Attractive benefits package