Salesloft

Product Marketing Manager

Salesloft

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $76,000 - $130,000 per year

About the role

  • Collaborate closely with our product organization to build and execute go-to-market strategies for existing and new product solutions.
  • Partner with product management, marketing and sales to execute and optimize our launch process to bring new and enhanced products to market.
  • Work closely with sales and post-sales enablement to foster strong technical understanding of our platform capabilities.
  • Partner with revenue and enablement to execute training to educate internal teams on the go-to-market, positioning, messaging, differentiation etc.
  • Develop product positioning that showcases our differentiation aligned to our key target audiences and drive internal alignment on the messaging.
  • Be the go-to subject matter expert for your products’ positioning, competitive differentiation, and demoflow to both internal and external audiences.
  • Partner with product and customer success to drive higher customer engagement within the platform and understand and solve for inhibitors to adoption.
  • Serve as a voice of the customer to the company. This includes gaining a deep understanding of—and driving—customer engagement with the product, throughout their lifecycle (pre-adoption, post-adoption/purchase, and after churning).
  • Work collaboratively with Marketing disciplines including; brand content and creative, partner and customer marketing, field and event marketing and demand gen to create content that supports our sellers and informs our buyers.
  • Contribute content pushing the boundaries of best practices in the industry.
  • Work with product management to deliver GTM resources related to various regulatory and compliance frameworks.
  • Collaborate and support activities related to analyst & customer relations that can include representing your product innovations in various surveys, interviews, and events.

Requirements

  • 2-3 years relevant experience in Product Marketing, Sales Enablement, Sales Engineering, and/or Strategic Consulting.
  • Experience presenting to both internal audiences and customers.
  • Analytical skills in gathering information from various sources and teasing out the "so-what" and effectively communicating differentiated positioning to our cross-functional teams.
  • High level of empathy - it’s important for our product marketers to be a good person to their marketing peers, internal partners, and customers.
  • A relationship builder that prioritizes ‘we’ and does not focus on ‘me’.
  • Proven ability to both manage change and be a change agent to achieve results.
Benefits
  • Competitive salary
  • Performance bonus
  • Benefits
  • Professional development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketingsales enablementsales engineeringstrategic consultinganalytical skillscontent creationgo-to-market strategiescompetitive differentiationcustomer engagementregulatory compliance
Soft Skills
communicationempathyrelationship buildingcollaborationchange managementanalytical thinkinginternal alignmentcustomer advocacyteamworkproblem-solving