Senior Director of Product Management – Data 360 Segmentation, Activation
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: San Francisco • California • Washington • United States
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Salary
💰 $218,400 - $365,200 per year
Job Level
About the role
- Define and drive the long-term vision and roadmap for Data 360 Segmentation and Activation, aligned to Salesforce Data 360 and Customer 360 strategy including our agentic strategies
- Identify new opportunities to unlock customer value through advanced segmentation, real-time activation, and cross-channel orchestration
- Own the full product lifecycle from customer discovery and requirements definition through delivery, launch, and adoption
- Engage directly with enterprise customers, partners, and field teams to understand real-world use cases, pain points, and emerging trends
- Partner closely with Engineering, UX, Data Science, and Architecture teams in an agile environment to deliver high-quality, scalable capabilities
Requirements
- 12+ years of experience in product management, including ownership of major platform capabilities or product lines
- Proven experience building and scaling data platforms, customer data platforms (CDPs), or activation technologies
- Strong understanding of segmentation, activation, identity, and data modeling concepts
- Demonstrated ability to define and execute product roadmaps in complex, cross-functional organizations
- Excellent communication skills with experience presenting to executive leadership and customers
- Bachelor’s degree in Computer Science, Engineering, or a related field, or equivalent practical experience
Benefits
- time off programs
- medical, dental, vision, mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product managementdata platformscustomer data platformssegmentationactivationdata modelingagile methodologiesproduct roadmapscross-channel orchestrationcustomer discovery
Soft Skills
communication skillspresentation skillscollaborationcustomer engagementproblem-solvingleadershipstrategic thinkingadaptabilitystakeholder managementteamwork
Certifications
Bachelor’s degree in Computer ScienceBachelor’s degree in Engineeringrelated field degreeproduct management certificationagile certificationdata science certificationproject management certificationcustomer experience certificationdata analytics certificationbusiness analysis certification