Salesforce

Senior Digital Marketing Lead

Salesforce

full-time

Posted on:

Location Type: Remote

Location: North Carolina • United States

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Job Level

Senior

Tech Stack

CloudSQLTableau

About the role

  • Lead the technical execution of complex, dynamic email builds using HTML, CSS, and responsive design principles.
  • Strong working knowledge of HTML and CSS specifically for email; ability to troubleshoot responsive design issues and ensure cross-client compatibility (e.g., Litmus testing).
  • Develop and deploy two-way, interactive email experiences (e.g., in-email event registration, dynamic polling) for flagship events like Dreamforce and World Tours.
  • Utilize advanced AMPScript to write custom, from-scratch logic within email templates to handle complex versioning.
  • Write and optimize complex SQL queries to define audience segments, managing data extensions, suppression logic, and daily automation imports.
  • Partner with Data 360/Engineering teams to define data requirements, ensuring attribute readiness for journeys while troubleshooting audience volume discrepancies and sync failures.
  • Manage the flow of data imports and triggers via SFTP and Data 360 to drive the logic, timing, and accuracy of behavior-based messaging and automated journeys.
  • Architect and manage complex workflows in Automation Studio, including file triggers, scheduled activities, and multi-step data transforms to ensure seamless backend operations.
  • Build and manage mature, multi-step automated journeys in Journey Builder (triggered sends, decision splits, wait logic, and exit criteria).
  • Operate within a multi-Business Unit (BU) environment, managing shared data extensions and global configurations to ensure consistent deployment across AMER and EMEA regions.
  • Ensure all journey and event-send data is structured correctly for downstream reporting; provide oversight on data flows to Tableau dashboards to ensure visibility into performance metrics.
  • Execute A/B testing frameworks and performance measurement to optimize engagement and conversion rates.
  • Serve as the regional lead for email compliance (CAN-SPAM, GDPR), managing consent attributes, preference center integrations, and global deliverability reputation.
  • Utilize Litmus and Inbox Monster to ensure cross-client compatibility and monitor global deliverability reputation.
  • Streamline production workflows by reducing manual operational gaps and establishing technical templates for faster scale.

Requirements

  • Advanced hands-on experience with Salesforce Marketing Cloud (SFMC), specifically Journey Builder, Contact Builder, and Automation Studio.
  • Strong proficiency in HTML, CSS, and Responsive Design for email.
  • Experience with scripting languages (AMPScript, SSJS, or similar) for complex personalization.
  • Strong SQL skills for querying databases, creating audience segments, and managing data schemas.
  • Experience working in a global or multi-BU environment (AMER/EMEA) with an understanding of regional data nuances.
  • Proven ability to work with Technical Product Managers, Data Engineers, and Marketing Operations.
  • Salesforce Marketing Cloud Consultant (or Email Specialist) certification preferred. Certified Marketing Cloud Developers
Benefits
  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
HTMLCSSResponsive DesignAMPScriptSQLScripting languagesData ManagementA/B TestingEmail AutomationData Flows
Soft Skills
CollaborationProblem SolvingAttention to DetailCommunicationProject ManagementTechnical LeadershipAnalytical ThinkingAdaptabilityOrganizational SkillsCross-functional Teamwork
Certifications
Salesforce Marketing Cloud ConsultantEmail Specialist CertificationCertified Marketing Cloud Developer