
Product Marketing Manager, Data 360
Salesforce
full-time
Posted on:
Location Type: Hybrid
Location: Chicago • Illinois • Washington • United States
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Salary
💰 $117,400 - $177,600 per year
About the role
- Be a trusted advisor to the cross-team leaders in your OU
- Work collaboratively with other Data 360 GTM OU Leads, PMM functions, Products, and all other teams required to execute sales plays that drive meaningful ACV
- You will be the Data 360 GTM Lead for one operating unit
- Work with Sales Programs, Industry Advisors, Industry PMMs, D360 Competitive to build out sales plays that meet the needs of the Regulated + Canada sales team
- Collaborate closely with the Core and Data 360 Sales Leaders to understand what’s working, where are there challenges and hot spots we need to lean in to support
- Develop and execute plays, including use case, discovery questions, value drivers, pitch decks, and objection handling
- Align sales plays, messaging, and enablement priorities by segment, region, and industry with top global campaigns
- Build compelling industry use cases, customer success stories, and competitive win content
- Partner with Sales and Customer Marketing to manage a customer story pipeline that fuels deal cycles, industry GTM, and thought leadership
- Equip sellers with deal-winning narratives tailored to each segment and industry
- Collaborate with your Data 360 GTM team, Data 360 Sales, and Core Sales Programs to develop quarterly plans that both leverage GTM & PMM resources by operating at scale, and meet the unique needs of your OU
- Develop a regular cadence with your key stakeholders so that you maintain year-round alignment
- Lead the quarterly planning for your OU by-segment sales play & GTM strategy (Enterprise, Commercial, SMB) in partnership with global Operational Unit (OU) leaders
- Maintain a clear operating cadence with quarterly reviews and KPIs
- Own fortnightly reporting on the key financial metrics of Data 360 sales in your OU, including adoption, readiness, pipeline, and win-rate impact. Use data to uncover successful, repeatable use cases
- Provide data-driven insights and recommendations to continuously improve GTM programs
Requirements
- 5+ years of experience working with or in Sales, Go-to-Market (GTM), Product Marketing, Sales Programs, Enablement, Channel Partners, or other similar job functions
- Strong understanding of the cloud enterprise application space such as CRM software, ERP, SaaS Business Models, Application Development, or low code software and a strong interest in future technologies/capabilities in that space
- Proven ability to develop and execute complex go-to-market motions
- Inspirational partner who builds high-quality relationships and drives team success
- Dynamic, confident personality with the ability to strategically craft and drive project execution with limited guidance amidst multiple shifting priorities and goals
- Hands-on ability to create a range of marketing assets, including viral on-message product demo videos and succinct slide enablement decks
- Adept at cross-functional project management
- Data 360 product knowledge is helpful, but you do not need to be expert in the technical intricacies of Data 360
- Strong communication, presentation, writing, and analytical skills, including the ability to simplify technical concepts so that non-technical sellers can understand them
- Strong analytical abilities to analyze how key business metrics like pipe generation and revenue are impacted by marketing campaigns.
Benefits
- time off programs
- medical
- dental
- vision
- mental health support
- paid parental leave
- life and disability insurance
- 401(k)
- employee stock purchasing program
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SalesGo-to-Market (GTM)Product MarketingSales ProgramsEnablementChannel PartnersCRM softwareERPSaaS Business ModelsApplication Development
Soft Skills
relationship buildingteam successproject executioncross-functional project managementcommunicationpresentationwritinganalytical skillsadaptabilitystrategic thinking