Salesforce

Senior Manager, Digital Marketing

Salesforce

full-time

Posted on:

Location Type: Remote

Location: Germany

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Job Level

Senior

Tech Stack

Tableau

About the role

  • Lead EMEA Paid Strategy: Develop and execute comprehensive paid digital marketing strategies across Germany and key European markets (DACH, UK, France, Nordics, Southern Europe) to drive qualified new teams and revenue
  • Drive Performance & Growth: Own acquisition targets, KPIs, and budget management, learning agenda strategies for paid channels including paid social (LinkedIn, Meta, YouTube), display, retargeting, emerging digital platforms and beyond
  • Experiment and Optimize for Results: Continuously test, analyze, and optimize campaigns across the funnel—from awareness to conversion—using data-driven insights to improve CAC, LTV, and ROAS
  • Localization & Market Expertise: Partner across marketing teams, product, and agencies to ensure campaigns are culturally relevant, locally optimized, and aligned with market-specific nuances across European countries
  • Collaborate Cross-Functionally: Work closely with web, creative, content, product marketing, marketing ops, product, and analytics teams to develop compelling campaigns that resonate with European audiences
  • Agency & Vendor Management: Manage relationships with digital agencies, media partners, and technology vendors to maximize campaign effectiveness and efficiency
  • Innovation & Experimentation: Stay ahead of industry trends, test new channels and tactics, and bring innovative approaches to paid acquisition in competitive European markets
  • Team Leadership: Mentor and develop team members, foster a culture of testing and learning, and contribute to the overall growth marketing strategy

Requirements

  • 7+ years of experience in paid digital marketing, performance marketing, or growth marketing roles, preferably in B2B and B2C or technology companies
  • Deep expertise in German market: Native or business-fluent German language skills and demonstrated success running paid campaigns in Germany
  • European market knowledge: Experience managing campaigns across multiple European countries with understanding of regional differences, compliance requirements (GDPR), and cultural nuances
  • Channel mastery: Proven expertise in paid digital channels including paid social, programmatic, and emerging digital channels
  • Data-driven mindset: Strong analytical skills with experience using analytics platforms (Google Analytics, Tableau, Looker) and marketing attribution tools to drive decision-making
  • Strategic thinker: Ability to develop comprehensive strategies while also being hands-on with campaign execution and optimization
  • Product-led growth experience: Understanding of PLG motions and how paid marketing supports self-serve acquisition funnels
  • Budget management: Experience managing significant media budgets ($5M+ annually) with demonstrated ROI improvement
  • Leadership skills: Experience leading teams or projects, with strong collaboration and stakeholder management abilities
  • Degree or equivalent relevant experience required.
Benefits
  • balance and be your best
  • bring the power of Agentforce to organizations of all sizes
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
paid digital marketingperformance marketinggrowth marketingpaid socialprogrammaticanalyticscampaign optimizationbudget managementdata analysislocalization
Soft Skills
team leadershipstrategic thinkingcollaborationstakeholder managementmentoringinnovationcommunicationanalytical skillscultural awarenessproblem-solving