Salesforce Ben

Program Manager

• Own the end-to-end conference programme, ensuring it aligns with SF Ben Con’s market proposition.
• Work with internal stakeholders and steering group members to shape content tracks (Architect, Admin, Developer, Executive)
• Ensure sessions are outcome-focused, opinionated, and free from sales pitches or product demos. This will be a shared responsibility with the steering committee.
• Maintain agenda balance across content pillars
• Identify, recruit, brief, and manage high-calibre speakers from across the Salesforce and enterprise technology ecosystem
• Review and challenge session abstracts to ensure quality, originality, and relevance
• Act as the main point of contact for speakers throughout the project lifecycle
• Work cross-functionally with events director, marketing, sponsorship, and operations teams to ensure programme alignment
• Manage programme timelines, milestones, and dependencies
• Oversee programme execution during the event, including speaker management and agenda flow
• Act as a senior point of contact on-site for programme-related matters

Programme Manager

Content Marketing Manager

• Advise on content themes, priorities, and trends within your track
• Recommend and introduce potential speakers with real-world experience and strong viewpoints
• Review session ideas and provide feedback to maintain quality and relevance
• Act as a sounding board to ensure the agenda reflects the needs of senior practitioners and decision-makers
• Champion the principles of independent, non-sales-driven content

Programme Manager

Steering Group Member – Content Track Lead