Saipos | Sistema para Restaurante

Senior Product Marketing Manager

Saipos | Sistema para Restaurante

full-time

Posted on:

Location Type: Remote

Location: Brazil

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Job Level

Senior

About the role

  • Define and lead go-to-market strategies for product launches, updates and significant improvements
  • Create clear communication plans tailored to different customer profiles, channels and stages of the customer journey
  • Design communication and engagement strategies that promote feature adoption, as well as upsell and cross-sell opportunities
  • Act as a bridge between Product and other areas (Customer Success, Sales, Marketing, Support), ensuring understanding and consistency in feature communications and incident handling
  • Collaborate on building and prioritizing initiatives with Product Managers, bringing insights based on market, competitors and customer needs
  • Structure and improve processes, workflows and customer communication channels (email, WhatsApp, in-app notifications, help center, among others)
  • Define and monitor KPIs and success metrics for launches, communications and team performance
  • Ensure product communication reflects the brand positioning, the value of deliveries and Saipos’s differentiation
  • Support the product team in creating materials for training, internal alignments and roadmap presentations
  • Conduct research and engage with customers to refine messaging and improve the communication journey across touchpoints
  • Analyze market, competition, trends and user needs to support positioning and strategy
  • Support communication with partners and initiatives to strengthen relationships
  • Actively contribute to building and evolving Product Marketing processes within the Product organization
  • Be an example of creativity and collaboration, adapting in fast-paced, high-growth environments

Requirements

  • 4+ years of experience in Product Marketing or similar roles, with a focus on go-to-market strategies and product communications
  • Bachelor's degree in a related field
  • Experience in technology companies, preferably with B2B SaaS products
  • Strong writing and communication skills, with the ability to translate technical concepts into clear, compelling, value-oriented messages for customers
  • Ability to structure and improve communication processes focused on experience and engagement
  • Familiarity with communication channels and tools (email, WhatsApp, in-app notifications, CRMs, automations, etc.)
  • Experience defining and tracking product marketing and feature adoption metrics and KPIs
  • Analytical capability to generate insights from usage data, interviews, surveys and benchmarks
  • Experience working in early-stage contexts or lean teams, taking ownership in defining and executing processes
  • Strategic, autonomous profile with strong execution skills and ability to collaborate across teams
  • Availability for occasional office visits (frequency to be agreed)
Benefits
  • PJ (contractor) hiring model with 30 days of paid time off
  • Health plan with 100% of the monthly premium paid by the company (for PJ after 6 months)
  • Dental plan (for PJ after 6 months)
  • Life insurance
  • Day off during your birthday month
  • Discount on Gympass
  • No dress code — be yourself!
  • Extended maternity and paternity leave

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
go-to-market strategiesproduct communicationsfeature adoption metricsKPI trackinganalytical capabilitycustomer engagement strategiesprocess improvementmarket analysiscompetitive analysisB2B SaaS
Soft skills
strong writing skillscommunication skillscreativitycollaborationstrategic thinkingautonomyexecution skillscustomer engagementadaptabilityownership
Certifications
Bachelor's degree