SailPoint

Product Marketing Manager – Advanced Security

SailPoint

full-time

Posted on:

Location Type: Remote

Location: Remote • Texas • 🇺🇸 United States

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Salary

💰 $116,600 - $216,600 per year

Job Level

Mid-LevelSenior

About the role

  • Drive Messaging & Positioning : Own and refine the narrative for SailPoint visibility and advanced security offerings and articulating how SailPoint addresses customer needs across security, governance, compliance, and risk.
  • Develop GTM Strategies : Build and oversee comprehensive GTM plans that drive awareness, demand, and adoption globally.
  • Content Creation : Create creative and compelling content across formats, executive briefs, white papers, sales decks, blogs, webinars, etc., that communicates value and drives engagement.
  • Thought Leadership : Help establish SailPoint as the trusted authority in identity security through storytelling, content, and customer-focused narratives.
  • Market & Competitive Intelligence : Analyze trends, customer challenges, and competitor positioning to inform differentiated messaging and GTM strategies.
  • Sales & Partner Enablement : Deliver impactful enablement assets, plays, and training to equip global field and partner teams with clear, differentiated positioning.
  • Measure & Optimize Impact : Help define success metrics for content, GTM, and enablement programs; track effectiveness; and refine strategies to maximize outcomes.

Requirements

  • 6+ years of experience in product marketing, GTM strategy, or thought leadership, preferably within security, identity and access management, identity security, SaaS enterprise solutions.
  • Demonstrated a track record of success creating and executing GTM initiatives and content strategies that drive measurable impact.
  • Strong storytelling and communication skills, with experience presenting to executives, sales teams, and external audiences.
  • Proven ability to create content that engages buyers and accelerates the sales cycle.
  • Ability to work cross-functionally with product management, marketing, sales, and field teams to drive market alignment and execution.
  • Comfortable working in a fast-paced, evolving market landscape with the ability to adapt and refine messaging as identity security advances.
  • Education MBA or equivalent preferred; BA/BS required
Benefits
  • Health and wellness coverage: Medical, dental, and vision insurance
  • Disability coverage: Short-term and long-term disability
  • Life protection: Life insurance and Accidental Death & Dismemberment (AD&D)
  • Additional life coverage options: Supplemental life insurance for employees, spouses, and children
  • Flexible spending accounts for health care, and dependent care; limited purpose flexible spending account
  • Financial security: 401(k) Savings and Investment Plan with company matching
  • Time off benefits: Flexible vacation policy
  • Holidays: 8 paid holidays annually
  • Sick leave
  • Parental support: Paid parental leave
  • Employee Assistance Program (EAP) and Care Counselors
  • Voluntary benefits: Legal Assistance, Critical Illness, Accident, Hospital Indemnity and Pet Insurance options
  • Health Savings Account (HSA) with employer contribution

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
GTM strategycontent creationmarket intelligencecompetitive analysissales enablementmeasurable impactstorytellingexecutive presentationsSaaS enterprise solutionsidentity security
Soft skills
communication skillscross-functional collaborationadaptabilitycreativitystrategic thinkingcustomer focusanalytical skillsleadershipengagementtraining
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