Sage Hospitality Group

Vice President

• Oversight and accountability for all commercial disciplines within an identified portfolio
• Provide guidance to the property revenue teams in the development and execution of a strategic (demand-based) pricing plan for all market segments.
• Ensure a strategic mix of business and pricing strategies are set for each property based on market conditions to drive revenue, profitability, and exceed both GOP and NOP budget.
• Partner with the property Commercial Team to analyze findings during property reviews to implement a results-driven action plan.
• Anticipate any future trends or threats to the asset, guides strategic direction to mitigate revenue shortfalls.
• Effectively communicate challenges that arise in either property performance or processes to the GM, DOSM, and property Revenue Team and owners.
• Partner with VP, Operations in the field implementation of strategic initiatives for all properties.
• Understand the hotel's defined competitive market and defined comp sets and their relevance to each hotel based on current/future market conditions and industry changes and fluctuations.
• Utilize key performance indicators and yield management tools to identify trends as an early warning system to where future revenue opportunities may lie.
• Actively participate on brand and industry advisory boards representing the interests of Sage.
• Teach and coach property leaders on how to strive for accurate revenue forecasts.
• Participate in the development of the Annual Business Plan; provide guidance to the mix of business, rate positioning, seasonality, and overall revenue and penetration strategies and goals.
• Effectively identify all online marketing, promotional and distribution opportunities; provide guidance to the property revenue teams in implementing targeted e-commerce action plans.
• Ensure optimal property participation and production through relevant Internet sites and other distribution channels (CRO, GDS, ADS, and Travel Agency Consortiums).
• Continually researches better, faster, and smarter ways to deliver commercial best practices for the Division.
• Contribute to the Division’s overall sales and revenue management success during planning and strategy phases through research and knowledgeable input.
• Influence change and demonstrate accountability and confidence during interactions with key stakeholders including ownership groups, property leaders and global office partners.
• Active participation in developing and facilitating Revenue Management and Sales training as well as execution of all global programs and initiatives.
• Recruit and mentor talent for future commercial positions.
• Coach, advise, and implement procedures/programs/initiatives that support the top line goal.
• Partner with property to create a task force contingency plan for coverage in situations of DORM and Sales Leader transitions.
• Assist property transition teams in new property openings, transitions, rebranding, development due diligence, and execution of the property strategic revenue plan.
• Actively participates in community and trade organizations that most benefit the Division’s and organization.
• Performs other duties as assigned or deemed necessary by leadership.

Vice President, Commercial Strategy