SafetyCulture

Senior Product Marketing Manager, Customer Insights

SafetyCulture

full-time

Posted on:

Origin:  • 🇺🇸 United States

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Job Level

Senior

Tech Stack

Open SourceTableau

About the role

  • Strategize and execute end-to-end launches to successfully take new features, products and services to market both internally and externally.
  • Partner with product, marketing, and GTM teams to drive growth, adoption, and engagement of a select portfolio of platform products and services, while also increasing SafetyCulture's reach and market presence.
  • Craft and deliver compelling messaging that makes the complex simple, resonates with customers and builds a point of difference in the market.
  • Conduct market research to understand competitors and customers. Provide actionable insights to inform product roadmap and marketing positioning.
  • Summarize insights to draw meaningful conclusions and effectively communicate findings to influence roadmap and company strategy.
  • Develop new sales enablement collateral which communicates complex concepts, technology updates and product features in a simple, digestible way.
  • Drive cross-functional alignment to our customer insights, our roadmap, addressable markets and processes.
  • Promote a data-driven culture, prioritizing impactful projects that significantly influence business strategy and operational excellence.

Requirements

  • You have 3-5 years of experience in product marketing and/or market insights, with a proven track record in executing successful SaaS product launches and strategic insights work.
  • Preferred but not required: Expertise in survey design, data analysis, and visualization, with proficiency in tools such as Tableau, Amplitude, and Looker
  • You’re great at stakeholder management with experience building strong cross-functional relationships and aligning teams on the same goal.
  • You’re an excellent storyteller with experience crafting product positioning and sales narratives that distill what really matters to a customer in a meaningful, simple way.
  • You're versatile and flexible, able to adapt your tactics to different geographies, industries, personas and use cases.
  • You’re highly organized with experience project managing cross-functional programs of work, and detail oriented with strong decision-making skills.
  • You thrive in a fast-paced environment and you can think at scale while able to zero into the details. You can balance multiple projects and not lose focus.
  • You are someone with a growth mindset who loves solving problems for our customers and enjoys working as part of a team.