Safeguard Global

Director, Marketing Technology

Safeguard Global

full-time

Posted on:

Location Type: Hybrid

Location: United Kingdom

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Job Level

Lead

About the role

  • Own the Marketing Technology Ecosystem
  • Define and manage the marketing tech stack, ensuring systems integrate effectively (e.g., Salesforce, Pardot, LeanData, Zapier, Chili Piper).
  • Partner closely with Sales Operations to align on architecture, data structure, and system workflows.
  • Ensure marketing systems support lead lifecycle management, attribution, and pipeline growth.
  • Lead Data Hygiene & Lead Management
  • Establish and maintain best practices for data quality, governance, and enrichment.
  • Oversee lead routing logic, scoring models, and lifecycle stages to ensure accuracy and efficiency.
  • Ensure seamless flow of data between web forms, CMS, marketing automation, and CRM.
  • Drive Campaign Execution Infrastructure
  • Oversee the systems and processes that power email marketing, drip campaigns, and personalized communications.
  • Ensure campaigns are executed accurately, efficiently, and at scale.
  • Continuously improve segmentation, targeting, and personalization capabilities.
  • Stakeholder Communication & Enablement
  • Act as the primary liaison between marketing, sales ops, and technical teams.
  • Translate technical concepts into clear, actionable insights for non-technical stakeholders.
  • Gather requirements, prioritize requests, and ensure alignment across teams.
  • Team Leadership & Development
  • Lead and mentor a team of marketing technologists and operations specialists.
  • Ensure the team is technically strong, well-documented, and process-driven.
  • Promote best practices in documentation, QA, and system governance.

Requirements

  • 7+ years of experience in marketing technology, marketing operations, or related fields, with 3+ years in a leadership role.
  • Strong experience working with integrated martech stacks, especially Salesforce and marketing automation platforms (e.g., Pardot).
  • Deep understanding of lead routing, data hygiene, lifecycle management, and campaign operations.
  • Proven ability to manage system integrations across tools like LeanData, Zapier, Chili Piper, and similar platforms.
  • Experience partnering closely with Sales Operations and working alongside Salesforce admins/developers.
  • Strong communication skills with the ability to translate technical concepts for non-technical audiences.
  • Experience leading and developing technical or operations-focused teams.
  • Highly organized with strong documentation and process management skills.
  • Nice to Have: Salesforce certifications (Admin, Advanced Admin, or similar).
  • Experience overseeing website teams or CMS platforms.
  • Familiarity with data governance, compliance, and privacy standards.
Benefits
  • Autonomy & Flexibility (Work in Any Way): Remote first, with the flexibility to include school runs and gym breaks in your schedule all while maintaining a high standard of work.
  • Bonding Leave: Enjoy paid leave to bond with your new family member.
  • 2 Charitable Days: Contribute to causes you believe in.
  • Reward & Recognition Program: Be rewarded for your success and championing our values.
  • Corporate bonus/SIP: All Guardians are eligible for our annual bonus scheme or sales incentive plan.
  • Coworking Space: Need to meet with a client, utilize admin services or just get out of the house? We’ve got you covered with flexible workspace options based on location.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing technologymarketing operationslead routingdata hygienelifecycle managementcampaign operationssystem integrationsdocumentationprocess management
Soft Skills
communicationteam leadershipmentoringstakeholder communicationorganizational skills
Certifications
Salesforce AdminSalesforce Advanced Admin