Safe Rescue

Performance Marketing

• Plan, build, and manage full-funnel Google Ads campaigns from strategy through execution
• Manage Google Search, Performance Max, Display, YouTube, Shopping, and other relevant Google Ads campaign types
• Analyze CPL, ROAS, CAC, conversion rates, search impression share, CTR, CPC, and attribution data
• Conduct structured A/B tests across keywords, ad copy, landing pages, audiences, offers, bidding strategies, and campaign structures
• Develop search ad copy, messaging angles, and keyword strategies aligned with customer intent and business goals
• Optimize campaigns for qualified lead volume across service-based and ecommerce verticals
• Integrate lead quality feedback from CRM and sales teams
• Manage and allocate significant ad budgets while maintaining target CPL, CPA, and ROAS goals
• Conduct keyword research, search term analysis, negative keyword management, competitor research, and account cleanup
• Ensure conversion tracking, Google Tag Manager setup, GA4 integration, enhanced conversions, offline conversion tracking, and attribution accuracy
• Monitor and optimize landing page performance and collaborate with CRO teams
• Translate campaign performance into reports for clients or internal stakeholders, highlighting trends, insights, and recommended actions

PPC Specialist

• Manage and optimize Amazon PPC campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display ads
• Create, monitor, and optimize advertising strategies to maximize ROAS, ACOS, and overall campaign performance
• Conduct keyword research, competitor analysis, and bid optimization
• Create, update, and optimize Amazon product listings, including titles, bullet points, descriptions, backend keywords, and images
• Monitor listing health and ensure compliance with Amazon policies and best practices
• Analyze campaign and listing performance using Amazon advertising reports and other analytics tools
• Identify opportunities to improve organic rankings and increase product visibility
• Coordinate with designers, copywriters, and other team members on listing enhancements
• Stay up to date with Amazon platform changes, advertising features, and marketplace trends
• Prepare regular performance reports and provide actionable recommendations for continuous improvement