PPC Specialist

Safe Rescue

Google PPC Specialist managing full-funnel Google Ads campaigns for US home service and ecommerce businesses. Optimizing lead generation, tracking, budgets, and performance across search, shopping, display, and video.

Posted 8/12/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $4 per hourWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates advanced expertise in managing Google Ads campaigns, including strategy development, execution, and optimization for lead generation in service-based and ecommerce sectors. Proficient in data analysis, conversion tracking, and collaboration with sales and CRO teams to enhance campaign performance.

Highest-signal resume keywords

Google Ads ManagementLead Generation CampaignsGoogle Analytics 4 (GA4)Google Ads CertificationKeyword Research

ATS Keywords

Tailor your resume

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Campaign OptimizationA/B TestingConversion TrackingCPL AnalysisCPC ManagementAttribution AnalysisAd Copy DevelopmentSearch Term AnalysisNegative Keyword ManagementPerformance Max Campaigns

Soft Skills

Excellent Communication SkillsCollaboration with Teams

Tools & Technologies

Google Ads EditorGoogle Tag Manager (GTM)Google Merchant CenterExcelGoogle SheetsCRM Platforms

Certifications & Qualifications

Google Ads Certification

Industry Keywords

US Home Service CompaniesDigital MarketingPerformance AgencyLead Generation FunnelsCRO Best Practices

About the role

Key responsibilities & impact

Plan, build, and manage full-funnel Google Ads campaigns from strategy through execution
Manage Google Search, Performance Max, Display, YouTube, Shopping, and other relevant Google Ads campaign types
Analyze CPL, ROAS, CAC, conversion rates, search impression share, CTR, CPC, and attribution data
Conduct structured A/B tests across keywords, ad copy, landing pages, audiences, offers, bidding strategies, and campaign structures
Develop search ad copy, messaging angles, and keyword strategies aligned with customer intent and business goals
Optimize campaigns for qualified lead volume across service-based and ecommerce verticals
Integrate lead quality feedback from CRM and sales teams
Manage and allocate significant ad budgets while maintaining target CPL, CPA, and ROAS goals
Conduct keyword research, search term analysis, negative keyword management, competitor research, and account cleanup
Ensure conversion tracking, Google Tag Manager setup, GA4 integration, enhanced conversions, offline conversion tracking, and attribution accuracy
Monitor and optimize landing page performance and collaborate with CRO teams
Translate campaign performance into reports for clients or internal stakeholders, highlighting trends, insights, and recommended actions

Requirements

What you’ll need

4+ years of hands-on experience managing Google Ads campaigns
Preferably experience in a digital marketing or performance agency
Proven track record running lead generation campaigns for US-based businesses
Strong experience managing Google Ads for US home service companies
Must be able to share Google Ads campaign results, ad examples, or relevant case studies from US home service campaigns
Advanced knowledge of Google Ads, Google Ads Editor, Google Analytics 4 (GA4), Google Tag Manager (GTM), and Google Merchant Center
Strong understanding of keyword research, match types, negative keywords, Quality Score, audience targeting, remarketing, bidding strategies, conversion tracking, and attribution
Advanced experience with Search, Performance Max, Shopping, Display, and YouTube campaigns
Strong understanding of lead generation funnels, conversion tracking, offline conversion imports, enhanced conversions, and CRM integrations
Experience with Google Lead Form Ads and CRM platforms such as GoHighLevel, HubSpot, or Salesforce
Strong understanding of GA4 and landing page CRO best practices
Google Ads Certification is required
Proficient in Excel or Google Sheets for reporting, analysis, and performance forecasting
Excellent written and verbal English communication skills
Experience with Meta Ads, TikTok Ads, or Microsoft Ads is an advantage
Updated resume with shareable links to Google Ads campaign examples, case studies, or relevant work samples
Brief summary of experience managing Google Ads for US home service businesses
2–5 examples of Google Ads campaigns, ad copy, landing pages, dashboards, or case studies from US home service businesses
Permission to share submitted materials or removal of confidential client information

Benefits

Comp & perks

Full-time remote position
Must be comfortable working Pacific Standard Time (PST) business hours
Starting rate: USD $4.00 per hour
Reliable computer/laptop requirement
Stable high-speed internet connection
Noise-free workspace
Backup internet/power solution to ensure uninterrupted productivity