RYZE

Director of Retention and Lifecycle Marketing

RYZE

full-time

Posted on:

Location Type: Remote

Location: California • United States

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Job Level

Lead

About the role

  • Own the day-to-day execution of lifecycle and retention marketing initiatives across email, SMS, and CRM channels
  • Build and optimize customer journeys including onboarding, post-purchase, replenishment, win-back, and loyalty flows
  • Manage segmentation and personalization strategies to deliver relevant, timely messaging
  • Execute A/B testing on creative, cadence, offers, and messaging to improve engagement and conversion
  • Monitor and report on retention KPIs including repeat purchase rate, churn, AOV, LTV, and engagement metrics
  • Partner with Growth and Product teams to improve post-purchase and subscription experiences
  • Collaborate with Creative to ensure retention messaging aligns with brand voice and storytelling
  • Work with Data and Analytics to ensure accurate tracking, reporting, and insight generation
  • Support campaign planning for launches, promotions, and seasonal moments from a lifecycle perspective
  • Identify opportunities to automate, scale, and improve operational efficiency within retention programs

Requirements

  • 5–7+ years of experience in retention, lifecycle, or CRM marketing, ideally within DTC or eCommerce
  • Hands-on experience with lifecycle platforms such as Klaviyo, Braze, or similar tools
  • Strong understanding of customer segmentation, automation, and personalization strategies
  • Proven ability to analyze performance data and translate insights into action
  • Experience collaborating cross-functionally with Growth, Creative, Product, and Data teams
  • Detail-oriented, highly organized, and comfortable managing multiple initiatives simultaneously
  • Strong written communication skills with an eye for messaging, cadence, and customer experience
  • Passion for customer engagement, experimentation, and continuous improvement
  • Background in wellness, CPG, or lifestyle brands is a plus
Benefits
  • Performance bonus eligibility
  • Equity opportunity as the company scales
  • health, dental, vision, 401(k) with match, flexible PTO
  • A fully remote work environment and the opportunity to build and scale RYZE’s retention and lifecycle marketing function
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingretention marketingCRM marketingcustomer segmentationautomation strategiespersonalization strategiesA/B testingperformance data analysiscampaign planningoperational efficiency
Soft Skills
detail-orientedhighly organizedcross-functional collaborationstrong written communicationcustomer engagementexperimentationcontinuous improvementmulti-tasking