Senior Paid Social Strategist
Tharp Ventures
Paid Media Specialist
Ryz Labs
contract
Posted on:
Location Type: Remote
Location: Remote • 🇦🇷 Argentina
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Plan, build, and optimize paid campaigns across Google Ads, Meta, and other high-performing channels.
- Conduct comprehensive audits of current ad accounts to identify areas for growth and immediate performance improvements.
- Develop and execute strategic media plans focused on driving high-quality traffic, engagement, and conversions while maintaining a strong ROAS.
- Collaborate with creative teams to ensure ad creatives and copy reflect the brand’s luxury positioning and resonate with the target audience.
- Monitor campaign performance daily and report on key metrics such as CPA, ROAS, CTR, and conversion rates.
- Use data-driven insights to continuously refine targeting, bidding, and creative strategy.
- Stay updated on digital advertising trends, algorithm changes, and emerging channels relevant to luxury and lifestyle brands.
- Manage and allocate budgets efficiently to maximize results across campaigns.
Requirements
- 4+ years of experience managing paid media for premium or e-commerce brands.
- Proven success scaling ad accounts across Google Search, Shopping, Meta Ads, and other platforms.
- Strong analytical mindset — you speak in terms of ROAS, CTR, CVR, and CAC, not just impressions.
- Experience working with U.S.-based companies or clients, understanding their market dynamics and communication standards.
- Familiar with AI-driven optimization tools (e.g., Smart Bidding, Performance Max, creative automation).
Benefits
- Health insurance
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
Google AdsMeta Adspaid media managementcampaign optimizationdata analysistargeting strategybidding strategyconversion rate optimizationperformance metricsmedia planning
Soft skills
analytical mindsetcollaborationcommunicationstrategic thinkingbudget management
