RYNO Strategic Solutions, LLC

Director, SEO – Content Marketing Services

RYNO Strategic Solutions, LLC

full-time

Posted on:

Location Type: Remote

Location: United States

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Job Level

Lead

About the role

  • Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
  • Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs
  • Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
  • Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
  • Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
  • Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
  • Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
  • Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement
  • Establish clear performance expectations, KPIs, and career development pathways
  • Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices
  • Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth
  • Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services
  • Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives
  • Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking
  • Build scalable systems and workflows to support consistent, high-quality service delivery to our clients
  • Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes
  • Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns
  • Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution
  • Ensure SEO insights inform website development, redesigns, and broader marketing initiatives
  • Provide input on integrating AI and automation across departments
  • Translate SEO performance into clear business outcomes for external stakeholders
  • Lead high-stakes client conversations with confidence, pushing back when necessary
  • Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed
  • Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations

Requirements

  • 7+ years of SEO experience in a marketing agency setting
  • 5+ years of people management experience, leading, mentoring, and developing SEO or digital marketing teams
  • Expert knowledge across SEO disciplines, including technical SEO, on-page optimization, local SEO, and off-page/link-building strategies
  • Proven ability to develop and execute SEO strategies that drive traffic, rankings, and revenue growth for client businesses
  • Demonstrated thought leadership in the SEO industry, with the ability to contribute strategic insights, educate clients, and represent the agency's expertise
  • Track record of leading experimentation and performance testing to improve SEO, content, email, and social marketing
  • Experience leveraging AI to improve efficiency, scale delivery, or enhance margins
  • Strong perspective on AI’s impact on search, including how evolving search experiences, SERP features, and generative AI will influence SEO strategy and content initiatives
  • Experience building scalable systems and processes from the ground up
  • Strong executive presence with the ability to make thoughtful decisions in a fast-paced agency environment
  • Ability to define strategic vision, align teams around goals, and build strong engagement and accountability
  • Experience with call-driven service industries preferred
  • Experience marketing for home service companies (e.g., HVAC, plumbing, electrical, or similar verticals) strongly preferred
Benefits
  • Remote-first culture with flexible work options
  • Performance based bonuses to reward excellence
  • Medical, Dental, Vision, and Life Insurance
  • 401(k) matching to help you plan for your future
  • 6 weeks of paid parental leave for new parents
  • $2,000 annual tuition reimbursement for continued education
  • Wellness stipend to support your health and fitness
  • Monthly data stipend to support your remote work environment
  • Paid vacation and sick time off for work-life balance
  • 11 paid holidays to enjoy throughout the year
  • Paid days for a Cause to give back to your community
  • Paid birthday holiday to celebrate your special day
  • Comprehensive Employee Assistance Program for personal support
  • Leadership and career advancement opportunities
  • Anniversary rewards to celebrate milestones
  • Inclusion, Diversity, Equity & Access (IDEA) Committee
  • Awesome team merch!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
SEOtechnical SEOon-page optimizationlocal SEOoff-page SEOlink-building strategiescontent marketingAI integrationperformance testingdata analysis
Soft Skills
leadershipmentoringstrategic visiondecision makingaccountabilitycommunicationteam alignmentclient engagementinnovationproblem solving