RYNO Strategic Solutions, LLC

Marketing

• RYNO Strategic Solutions is an innovative, full-service digital marketing company with 350+ RYNOs offering exceptional internet marketing services since 2008.
• We stay ahead of our competition with top-notch proprietary strategies, tracking, and reporting.
• We are dedicated to helping Home Service companies find their customers online by utilizing the most cost-effective desktop and mobile strategies.
• Connecting people to local businesses that improve the quality of their lives.
• We prioritize INTEGRITY and transparency in every interaction, building trust and delivering lasting value.
• We aim for EXCELLENCE in everything we do, ensuring exceptional outcomes for clients and continuous growth for our team.
• We take ACCOUNTABILITY for our successes and failures, fostering a culture of trust and collaboration to deliver impactful results.
• We think differently, pursue INNOVATION relentlessly, and embrace every challenge as an opportunity for growth.

SEO Marketing

• Own strategy and execution on larger, more complex SEO accounts with the goal of increasing key performance indicators including search visibility, organic traffic, qualified leads, on-site engagement, and conversion rate
• Develop and lead monthly strategic plans for assigned accounts, coordinating execution between Client Success, Content, Web Development, Paid Media, and other internal teams
• Serve as the strategic lead on high-MRR and multi-location accounts, ensuring proper site structure, service page optimization, and local SEO alignment
• Communicate progress, performance insights, and technical recommendations to the Client Success team in a clear and proactive manner
• Identify and resolve advanced technical SEO issues including crawl errors, Core Web Vitals, indexing challenges, redirect strategies, migrations, schema implementations, and site architecture improvements
• Monitor search industry trends, including algorithm updates, AI-driven search changes, and evolving local SEO signals, and adapt strategies accordingly
• Build and optimize local SEO strategies including Google Business Profile alignment, citation management, service-area structure, and entity consistency
• Develop high-intent keyword strategies focused on revenue-driving services (install, replacement, emergency services, etc.)
• Mentor fellow members of the organic team, helping elevate technical skillsets, strategic thinking, and problem-solving capabilities
• Provide consultation on best practices across technical SEO, content strategy, internal linking, local SEO, mobile SEO, AI search visibility, and site migrations
• Utilize tools such as Google Analytics (GA4), Google Search Console, Screaming Frog, Google Trends, Nozzle, BrightLocal, SEMRush, and additional SEO platforms to drive informed decision-making
• Proactively identify scope risks and workload concerns to protect performance
• Other duties as assigned by management

Senior SEO Strategist

• Own and evolve the agency's SEO and Content Marketing playbook for the Home Services vertical, with a heavy emphasis on Search Engine Optimization (SEO)
• Define the future direction of SEO, adapting to AI, zero-click search, and evolving SERPs
• Ensure SEO and content strategies are tied to measurable business outcomes, including revenue growth, lead generation, and client ROI
• Define and continuously refine the department's organizational structure to support scalable growth, efficiency, and clear career path progression
• Identify and lead new SEO initiatives, service offerings, and testing frameworks to drive innovation and improve organic performance
• Provide industry thought leadership, ensuring the team stays current with evolving SEO techniques, search engine algorithm updates, content trends, AI best practices, and emerging technologies
• Lead and manage a team of managers and individual contributors, effectively addressing underperformance while developing future leaders
• Build a high-performing culture rooted in accountability, clarity, ownership, and continuous improvement
• Establish clear performance expectations, KPIs, and career development pathways
• Oversee ongoing education and training initiatives to ensure the team remains highly skilled in modern SEO and Content Marketing practices
• Participate in recruiting, hiring, and onboarding for the department, helping identify talent that supports long-term team growth
• Own forecasting, resourcing, utilization, and margin performance across SEO and Content Marketing services
• Define and implement capacity planning model to ensure appropriate staffing across client accounts and internal initiatives
• Oversee the procurement and implementation of SEO tools and technology, identifying opportunities for AI and automation, workflow improvements, and performance tracking
• Build scalable systems and workflows to support consistent, high-quality service delivery to our clients
• Assign new client accounts to SEO team members based on expertise, workload, and client needs, while managing account transitions and onboarding processes
• Partner with the Solutions team to ensure accurate tracking, reporting, and attribution across all service lines and campaigns
• Collaborate with Paid Media, Web, Client Success, and other departments to streamline cross-functional processes, align marketing strategies, and improve execution
• Ensure SEO insights inform website development, redesigns, and broader marketing initiatives
• Provide input on integrating AI and automation across departments
• Translate SEO performance into clear business outcomes for external stakeholders
• Lead high-stakes client conversations with confidence, pushing back when necessary
• Serve as the strategic advisor and escalation point for enterprise level accounts alongside Client Success Directors, as needed
• Support the Sales team in scoping SEO opportunities, helping define strategy, resource requirements, and realistic performance expectations

Marketing

Senior SEO Strategist

Director, SEO – Content Marketing Services