RVU

CRM Manager – 12-Month FTC

RVU

contract

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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About the role

  • Define and lead the CRM strategy aligned to retention, cross-sell, and lifetime value (LTV) targets for the duration of the 12-month contract.
  • Architect sophisticated customer journeys across email, push notifications, and in-app messaging to drive seamless transitions between web and mobile platforms.
  • Translate complex market shifts (especially in Energy) into clear, empathetic, and actionable customer communication strategies.
  • Leverage our tech stack (Braze & Hightouch) to move beyond generic broadcasts toward hyper-personalised, trigger-based experiences.
  • Work with CRM Analysts to define the metrics that matter, moving from vanity open rates to deep-funnel conversion and incremental lift.
  • Own segmentation logic, ensuring we use first-party data to predict customer needs before they even realize them.
  • Champion a "test and learn" culture, running rigorous A/B and multivariate experiments across creative, timing, and channel mix.
  • Scale winning insights into evergreen automated programmes that drive compounding growth for the business.
  • Bridge the gap between CRM and Product, ensuring our communications feel like a core feature of the Uswitch user experience.

Requirements

  • Proven experience leading multi-channel CRM strategies within a fast-paced, digital-first business or agency.
  • Technical fluency with Customer Engagement Platforms (ideally Braze) and Data Platforms (HighTouch).
  • Commercial mindset: You understand the "why" behind the "what," and can tie CRM activity directly to revenue and business health.
  • Analytical rigour: You are comfortable diving into data to find the story, size an opportunity, or diagnose a performance dip.
  • Exceptional communication: You can influence senior stakeholders and simplify complex data into a compelling strategic narrative.
  • Strategic agility: You can balance the need for "quick win" tactical campaigns with the long-term goal of building a world-class CRM ecosystem.
  • You don’t need to tick off everything on this list - so don’t let that hold you back from applying.
Benefits
  • 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
  • A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
  • Employer-matching pension contributions up to 7.5%
  • A one-off £300 “work from home” budget to help contribute towards a great work environment at home
  • Excellent maternity, paternity, shared parental, and adoption leave policy, for those key moments in your life
  • 25 days holiday (increasing with years of employment to 30 days) + 2 days “my time” per year
  • Private medical cover, critical illness cover, and employee assistance programme
  • A healthy learning and training budget
  • Electric vehicle and cycle to work schemes
  • Free in-office gym, accessible 7 days a week
  • Free breakfast in the office daily
  • You’ll be equipped with great technology (choice of Mac or Windows)
  • Free access to the Calm and Peppy app for physical and mental health
  • Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
CRM strategycustomer journey architecturesegmentation logicA/B testingmultivariate testingdata analysiscustomer engagementhyper-personalizationconversion metricsretention strategies
Soft Skills
communicationanalytical thinkingstrategic agilityinfluencingempathycollaborationproblem-solvingcreativityadaptabilityleadership