Lead Data Analyst, Marketing
RVU
full-time
Posted on:
Location Type: Hybrid
Location: London • United Kingdom
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Job Level
About the role
- Join our Marketing Analytics team - a team looking to understand and optimise all marketing channels from the effectiveness of Above The Line/Brand to improving the efficiency of key conversion drivers such as Paid Search.
- Own the analytical evaluation of CRM activity, including deciding how impact should be measured, what success looks like, and how confident we should be in conclusions
- Diagnose changes in customer and CRM performance, forming hypotheses, and narrowing down root causes under time pressure
- Design and conduct experiments (e.g. holdouts, A/B tests), with a clear understanding of causality, limitations, and risk
- Turn analysis into decisions, clearly articulating what the data does and does not support
- Work closely with CRM, marketing and analytics stakeholders, adjusting depth and rigour based on audience and context
- Improve how we measure and understand customers over time, not just reporting on what has already happened
Requirements
- Comfortable making data-informed decisions under ambiguity, prioritising impact over perfection, and evolving strategy based on customer response
- Experience in applying analytical judgement to real business problems, including choosing between different methods and understanding their trade-offs
- Evaluating CRM or customer activity where causality is not always obvious
- Structuring ambiguous problems and narrowing them into clear analytical questions
- Explaining analytical reasoning clearly to both technical and non-technical stakeholders
- Working hands-on with data to support decisions, not just generate outputs
- Proficiency in SQL is essential; and experience using analytical and data BI tooling such as Tableau (Git, dbt - nice to haves)
Benefits
- 10% discretionary yearly bonus and yearly pay reviews (based on RVU and personal performance)
- A hybrid working approach with 2 in-office days per week and up to 22 working days per year to “work from anywhere”
- Employer matching pension contributions up to 7.5%
- A one-off £300 “work from home” budget to help contribute towards a great work environment at home
- Excellent maternity, paternity, shared parental and adoption leave policy, for those key moments in your life
- 25 days holiday (increasing to 30 days) + 2 days “my time” per year
- Private medical cover, critical illness cover, dental plans and employee assistance programme
- Free gym access
- Employee discounts programme
- A healthy learning and training budget to support your development
- Electric vehicle and cycle to work schemes
- Regular events - from team socials to company-wide events with insightful external speakers, we want to make sure our colleagues continue to feel connected.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
SQLA/B testingdata analysisanalytical evaluationhypothesis formationcausality understandingCRM performance evaluationdata-informed decision makinganalytical judgementproblem structuring
Soft Skills
communicationcritical thinkingadaptabilitycollaborationtime managementdecision makingclarity in reasoningstakeholder engagementprioritizationstrategic thinking