RUX Software

Business Development Rep

• Outbound Prospecting
• Research and identify target accounts within our ICP across industrial equipment rental, field service, adjacent verticals, and horizontal
• Build and execute outbound sequences via HubSpot and Apollo targeting key decision-makers including CFOs, COOs, CIOs, and Operations Managers
• Personalize outreach across email and LinkedIn to drive awareness and generate meetings
• Continuously test and refine messaging to improve response and conversion rates
• Lead Qualification
• Respond to and qualify inbound leads generated through marketing campaigns, webinars, and trade shows
• Conduct discovery conversations to understand prospect pain points, current systems, and buying timelines
• Score and prioritize leads based on fit, intent, and urgency
• Sales Handoff & Pipeline Support
• Coordinate smooth handoffs of qualified opportunities to Account Executives with full context and next steps documented
• Maintain accurate and up-to-date records in HubSpot and CRM
• Collaborate closely with the marketing team to align on campaign targets, follow-up sequences, and lead quality feedback
• Learning & Development
• Develop deep knowledge of RUX's product suite, the Microsoft Business Central ecosystem, and the industries we serve
• Participate in weekly sales and marketing syncs to stay aligned on pipeline, campaigns, and market feedback
• Work directly with the CSO to develop your sales craft, prospecting instincts, and career trajectory

Business Development Representative