Oversee all paid media performance marketing efforts across display, video, mobile, and social channels.
Develop and execute strategies for user acquisition and retention through DSPs, Social Media channels and Ad Networks.
Manage and optimize media budgets across multiple brands and jurisdictions, ensuring efficient ROI across business objectives.
Lead or collaborate with the internal team and agency partners responsible for paid media buying, planning, and execution.
Develop scalable testing frameworks for creative, audience segmentation, and channel mix optimization.
Own the ad tech and attribution infrastructure from the Growth Marketing perspective, working closely with Product, MarTech, and Data Science teams.
Ensure AppsFlyer, GA4, and related tracking tools are properly configured for multi-touch attribution, deferred deep linking, and event-level optimization.
Partner with analytics and data engineering teams to ensure accurate data flow between DSPs, MMPs, and Cost-Management systems.
Maintain a strong understanding of cross-platform attribution, including Web2App, SKAN (for iOS), and server-to-server integrations.
Implement best practices for campaign tagging, tracking parameters, and privacy compliance (CCPA, GDPR).
Lead or directly execute DSP-based ad buys, ensuring effective audience targeting, creative rotation, and budget allocation.
Optimize ad network performance across Google Ads, Meta, TikTok, Viant/Adelphic, Moloco, Spotify, and other emerging channels.
Leverage first-party data and predictive modeling to improve targeting precision and lifecycle marketing.
Monitor and analyze performance metrics including LTV, ROAS, and conversion rates to drive continual improvement.
Collaborate with Product Marketing, Legal & Compliance and Creative teams to deliver high-performing campaign assets and ensure message consistency across channels.
Partner with the Affiliate and TV Ad teams to ensure cross-channel synergy, especially around attribution overlap and incremental measurement.
Serve as the main liaison for external media agencies and technology vendors, providing leadership and accountability in performance outcomes.
Provide education and mentorship to junior marketers and media analysts on DSP buying and performance optimization.
Partner with BI to maintain dashboards and reporting pipelines that track key KPIs (CPAs, LTV, ROI, incremental lift).
Build frameworks to assess creative performance, channel contribution, and ad effectiveness across jurisdictions.
Deliver regular executive updates and quarterly business reviews highlighting channel insights and growth opportunities.

Requirements

Bachelor’s degree is required. Degree in Marketing, Business, Analytics, or a related field and/or MBA preferred.
10+ years of experience in digital marketing, with at least 4 years in performance marketing or programmatic media buying.
Hands-on experience with DSPs (DV360, The Trade Desk, Adelphic/Viant, AppNexus/Xandr) and ad network management.
Expertise in mobile app marketing, attribution, and deep linking technologies (AppsFlyer, Branch, or Adjust).
Strong understanding of Web2App conversion flows, smart banners, and MMP OneLink configurations.
Proven success driving measurable performance through data-driven testing and optimization.
Familiarity with CAPI (Meta Conversion API) and SKAN 4.0 frameworks.
Excellent analytical and communication skills; ability to translate technical findings into strategic recommendations.
Able to travel occasionally both domestically and internationally.
Experience in gaming, entertainment, or regulated industries (RMG, casino, sports betting), preferred.
Proficiency with BI and visualization tools (Looker, Tableau, Power BI), preferred.
Experience leading small, agile teams of media specialists or analysts, preferred.
Strong cross-functional leadership, capable of influencing technical and creative partners alike, preferred.

Benefits

Discretionary annual company bonus (Eligibility Varies by Role)
401(k) plan with 100% company match on the first 4%
Comprehensive medical coverage (HSA & FSA plans), dental, and vision insurance
Paid Time Off (Eligibility Varies by Role)
Employee Assistance Program (EAP)

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

digital marketingperformance marketingprogrammatic media buyinguser acquisitionmedia budget optimizationdata-driven testingattributiondeep linkingcampaign taggingaudience targeting

Soft Skills

analytical skillscommunication skillsleadershipmentorshipcollaborationstrategic recommendationsinfluencingeducationteam managementcross-functional leadership