
Director, Communications and Social Media
runZero
full-time
Posted on:
Location Type: Remote
Location: United States
Visit company websiteExplore more
Salary
💰 $185,000 - $215,000 per year
Job Level
Tech Stack
About the role
- Develop and execute a comprehensive global PR and communications strategy.
- Own the strategy, voice, and growth of social media channels.
- Build and maintain relationships with key cybersecurity journalists and industry influencers.
- Partner with executive and research teams to elevate their profiles through speaking engagements.
- Collaborate with content and research teams to develop a strategic content plan.
- Act as the primary gatekeeper for brand voice and lead communications for any rapid-response needs.
- Manage and hold external PR agencies accountable.
- Establish KPIs for brand sentiment, share of voice, PR, and social engagement.
- Build and manage an annual calendar of industry awards and speaking opportunities.
- Provide editorial support for marketing and communications materials.
- Collaborate with cross-functional teams to produce relevant content in various formats.
Requirements
- 10+ years of experience in PR, communications, or social media, specifically within the B2B cybersecurity space.
- A portfolio that demonstrates the ability to translate complex cybersecurity concepts into compelling narratives.
- A proven track record of securing placements in top-tier business and trade publications (e.g., Dark Reading, SC Media, Wired, WSJ) and building relationships with notable journalists and influencers.
- Expert-level knowledge of social media platforms and a pulse on where the "security watercooler" conversation is happening (Reddit, Mastodon, Discord, etc.).
- Experience working directly with founders and C-suite executives and the ability to pivot from high-level planning to "boots on the ground" execution.
- Proficiency with PR and social analytics tools (e.g., Meltwater, Cision, Sprout Social, etc) to measure impact.
- A "team-first" attitude with experience working cross-functionally across GTM, product, and people teams.
- The ability to thrive in a fast-paced, remote-first environment where the news cycle moves quickly.
Benefits
- runZero pays for 100% of the premium platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents.
- 401k: We match 4% of 401K contributions
- Unlimited PTO
- 11 official company holidays
- Recharge week at the end of the year
- 12 weeks of paid parental leave
- Culture of collaboration
- Flexible schedules and supportive coworkers
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
public relationscommunications strategysocial media managementcontent developmenteditorial supportKPI establishmentnarrative developmentanalytics measurementrelationship buildingB2B cybersecurity
Soft Skills
team-first attitudecross-functional collaborationrelationship managementexecutive communicationadaptabilitystrategic thinkingfast-paced executioninfluencer engagementproblem-solvingcreativity