runZero

Director, Communications and Social Media

runZero

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $185,000 - $215,000 per year

Job Level

Tech Stack

About the role

  • Develop and execute a comprehensive global PR and communications strategy.
  • Own the strategy, voice, and growth of social media channels.
  • Build and maintain relationships with key cybersecurity journalists and industry influencers.
  • Partner with executive and research teams to elevate their profiles through speaking engagements.
  • Collaborate with content and research teams to develop a strategic content plan.
  • Act as the primary gatekeeper for brand voice and lead communications for any rapid-response needs.
  • Manage and hold external PR agencies accountable.
  • Establish KPIs for brand sentiment, share of voice, PR, and social engagement.
  • Build and manage an annual calendar of industry awards and speaking opportunities.
  • Provide editorial support for marketing and communications materials.
  • Collaborate with cross-functional teams to produce relevant content in various formats.

Requirements

  • 10+ years of experience in PR, communications, or social media, specifically within the B2B cybersecurity space.
  • A portfolio that demonstrates the ability to translate complex cybersecurity concepts into compelling narratives.
  • A proven track record of securing placements in top-tier business and trade publications (e.g., Dark Reading, SC Media, Wired, WSJ) and building relationships with notable journalists and influencers.
  • Expert-level knowledge of social media platforms and a pulse on where the "security watercooler" conversation is happening (Reddit, Mastodon, Discord, etc.).
  • Experience working directly with founders and C-suite executives and the ability to pivot from high-level planning to "boots on the ground" execution.
  • Proficiency with PR and social analytics tools (e.g., Meltwater, Cision, Sprout Social, etc) to measure impact.
  • A "team-first" attitude with experience working cross-functionally across GTM, product, and people teams.
  • The ability to thrive in a fast-paced, remote-first environment where the news cycle moves quickly.
Benefits
  • runZero pays for 100% of the premium platinum-level medical, vision, dental, life, and short-term disability coverage for you and your dependents.
  • 401k: We match 4% of 401K contributions
  • Unlimited PTO
  • 11 official company holidays
  • Recharge week at the end of the year
  • 12 weeks of paid parental leave
  • Culture of collaboration
  • Flexible schedules and supportive coworkers
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
public relationscommunications strategysocial media managementcontent developmenteditorial supportKPI establishmentnarrative developmentanalytics measurementrelationship buildingB2B cybersecurity
Soft Skills
team-first attitudecross-functional collaborationrelationship managementexecutive communicationadaptabilitystrategic thinkingfast-paced executioninfluencer engagementproblem-solvingcreativity