Business/Data Analyst
US Acute Care Solutions
SQL
Senior Data Analyst – Marketing, Demand Generation
Runwise
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇺🇸 United States
Visit company websiteSalary
💰 $120,000 - $180,000 per year
Job Level
Senior
Tech Stack
SQLTableau
About the role
- Build, manage, and optimize dashboards and reporting frameworks (e.g. for funnel metrics, channel performance, ROI)
- Perform analysis on marketing campaigns (paid, email, content, webinars, events) to identify drivers of growth, waste, and opportunities
- Model, forecast, and report on demand gen pipeline, attribution, and budget allocation
- Monitor funnel metrics and lead quality, iterate to improve conversion rates
- Segment audiences and perform cohort analyses to inform personalization, experimentation, and retention strategies
- Design and support A/B tests, attribution models, multi-touch models, incrementality, and holdout experiments
- Collaborate cross-functionally to embed data-driven decision making across marketing, growth, and sales
- Define and standardize key definitions, metrics, and data governance to ensure alignment and consistency
Requirements
- 3+ years of marketing / demand generation / growth analytics experience
- Strong SQL skills for querying, joining, aggregating, etc.
- Advanced proficiency in Excel / Google Sheets
- Experience with business intelligence tools (Looker, Tableau, PowerBI, etc.)
- Experience working with marketing tools / ad platforms / attribution systems (e.g. Google Analytics, FB Ads, HubSpot, Marketo, etc.)
- Strong analytical mindset, attention to detail, ability to explain complex results to non-technical stakeholders
- Comfort working in ambiguity, with evolving models and data constraints
- Excellent communication skills, ability to present to leadership
Benefits
- Medical, dental, and vision insurance
- HSA & FSA options
- Paid Parental Leave
- Access to Talkspace & Health Advocate
- Flexible PTO
- Commuter Benefits
- 401K
- Company-paid life insurance
- Voluntary supplemental life insurance
- Free in-office lunch on Wednesdays
- Hybrid work environment
- Summer Fridays
- Monthly L&D Series
- Employee Resource Groups (e.g. DEIB Committee, Run Club)
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
SQLExcelGoogle SheetsLookerTableauPowerBIGoogle AnalyticsFB AdsHubSpotMarketo
Soft skills
analytical mindsetattention to detailcommunication skillsability to explain complex resultscollaborationcomfort working in ambiguity
