Develop and execute strategic, multi-channel marketing programs across AMER to drive pipeline and revenue growth
Assist with the success of marketing initiatives and events that scale across AMER + Canada region
Strategically plan quarterly multi-channel campaigns that scale across AMER and align to revenue + pipeline goals for net-new + expansion (Direct-mail, AMER virtual experiences, national tradeshows, roadshows, user groups, Camp Rubrik)
Serve as Strategic marketing lead for AMER’s overlay sales teams - map out strategy and quarterly plans across AMER and bridge overlay communications in the field and cross-functionally
Take ownership of pipeline goals and manage the marketing and sales funnel, from lead generation to pipeline conversion
Oversee implementation of marketing activities in the field to ensure each product play is supported nationwide
Ongoing project management of the execution of campaigns and programs including timelines, ROI/results, changes/improvements, managing vendors
Monitor and analyse performance of all national campaigns and assess changes needed
Collaborate cross-functionally with campaigns team, product marketing, strategic events, marketing operations, SDR team, procurement and legal teams
Work with the Marketing Operations team on data entry, list management, and reporting
Lead and operationalise AMER FMM operations such as the national swag store and specific marketing apps
Manage the marketing calendar to ensure all major events and campaigns are documented and communicated to internal teams
Requirements
A minimum of 7+ years’ marketing-related experience
Cyber-security experience is a great-to-have
Organized, detail-oriented and highly motivated, with project management experience in a fast-paced, deadline-driven environment
Superior command of written and spoken English; the ability to write original content
Highly reliable and accountable to achieve deadlines, working with several different team members and juggling multiple projects at once
Must be a self-starter, not afraid to ask questions
BS/BA degree or equivalent experience
Experience with event planning and execution
Experience with Marketing Automation, CRM (Salesforce.com), GSuite