RSA Conference

Senior Manager, Product and Lifecycle Marketing

RSA Conference

full-time

Posted on:

Location Type: Remote

Location: California • Colorado • United States

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Job Level

Senior

Tech Stack

Cyber Security

About the role

  • Be a trusted partner to the product team
  • Leverage customer data and research to recommend product enhancements and features
  • Build comprehensive GTM strategies for both B2C membership acquisition and future B2B enterprise opportunities
  • Design and execute omni-channel campaigns that drive product adoption and revenue growth
  • Write and develop marketing content including messaging documents, web copy, email campaigns, case studies, and blog posts
  • Design and implement lifecycle marketing programs that nurture users from awareness through activation, engagement, and retention
  • Develop automated nurture campaigns and triggered communications that guide users to value realization
  • Create re-engagement and win-back campaigns to reduce churn and maximize customer lifetime value
  • Partner with cross-functional teams to identify and optimize key conversion points throughout the user journey
  • Become an expert on the cybersecurity professional development landscape and competitive threats
  • Track industry trends, customer feedback, and market opportunities to inform strategy
  • Use data-driven insights to optimize campaigns, improve conversion metrics, and refine lifecycle touchpoints
  • Analyze cohort behavior and funnel performance to identify opportunities for growth

Requirements

  • 6-8+ years in product marketing and/or lifecycle marketing, with significant experience launching new products or building new categories
  • Proven track record designing and executing successful lifecycle marketing programs that drive measurable growth
  • Experience in cybersecurity, community platforms, and freemium subscription models are a bonus
  • Familiarity marketing to technical audiences and translating complex value propositions
Benefits
  • Employer-subsidized medical, dental and vision insurance
  • 401K retirement employer match
  • Home office equipment stipend and monthly technology stipend
  • Thirteen paid holidays per calendar year
  • Flexible personal time off
  • Annual employee bonus dependent upon overall company and personal performance
  • Annual company-wide offsite
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinglifecycle marketingGTM strategiesomni-channel campaignsautomated nurture campaignsconversion metricscohort analysisfunnel performancedata-driven insightscontent development
Soft Skills
communicationcollaborationstrategic thinkinganalytical skillscustomer focuscreativityproblem-solvingadaptabilityleadershiprelationship building