Senior Brand Manager – Own Brand
RS
full-time
Posted on:
Location Type: Hybrid
Location: Corby • United Kingdom
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Job Level
About the role
- Brand champion: acting as a leading brand evangelist within the RS PRO global community, across the RS Group and across external channels.
- Responsible for promoting the new brand positioning, driving consistency across all touch points and safeguarding brand reputation.
- Strategy & planning: supporting the articulation and implementation for key defined elements and of the RS PRO brand strategy to unlock growth across key markets, categories and customers.
- Campaign and go-to-market: Directing the annual briefing and project management of the development, execution, analysis and reporting of RS PRO activation plans in collaboration with accelerator functions and our markets.
- Communication strategy: Ownership for defining the external omnichannel RS PRO experience, across planning, continuous improvement and reporting within each fiscal year.
- Delivering the optimum balances investment across brand building and lower funnel activation.
- Collaborating closely with the Customer experience function to optimise the digital customer journey, optimise brand saliency and drive basket conversion.
- Internal communication: Leading the development and execution of all RS PRO internal communication to improve communication and engagement within RS PRO and raise brand awareness across teams, regions, and the wider business.
- Market analysis and performance reporting: Start with a data first approach. Analysing market, category and customer trends to drive decision making and identify opportunities. Preparing and supporting the delivery of regular brand and initiative performance reports and recommending improvements.
- Budget and financial oversight: Day to day budget management with ownership of monthly reconciliation to plan.
- Line management: Responsible for the management and development of an Assistant Brand Manager. Ambition to grow the team and direct reports within the existing five-year plan.
Requirements
- Delivering with a commercial mindset: Demonstrating the role of brand and marketing to unlock commercial value.
- Embedding a Data-led marketing culture: starting with data, leveraging advanced analytics and continuous monitoring, drive proactive decision-making and risk mitigation.
- Fostering and demonstrating a growth mindset: being curious and interrogating how you can do things differently to unlock growth tomorrow.
- Driving Process Efficiency: simplifying process, planning with the end goal in sight, measurement and evaluation to enable seamless execution of our strategy.
- Fostering Cross-Functional Collaboration: Ensure that the RS PRO brand is integrated into every aspect of our strategy, aligning teams towards a common goal.
Benefits
- Financial - pension/retirement; life assurance; salary finance (payroll deduction loan scheme)
- Wellbeing - medical plans; health screening; critical illness; disability insurance; holiday / paid time off; employee assistance programme; discounted gym/health club membership
- Lifestyle - transportation assistance schemes (e.g., cycle to work, travel loans, car leasing); onsite catering/lunch vouchers; retail discounts
- Spotlight – our global recognition programme provides a platform to highlight and recognise people role modelling our values
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
data analysismarket analysisperformance reportingbudget managementproject managementcampaign executionbrand strategyomnichannel marketingcustomer journey optimizationfinancial oversight
Soft Skills
commercial mindsetgrowth mindsetcross-functional collaborationprocess efficiencycommunicationleadershipteam managementstrategic planningcuriosityengagement