Product Marketing Manager – New Customer Acquisition
RQI Partners, LLC
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $85,000 - $90,000 per year
About the role
- Develop and implement product marketing plans and campaigns based on value propositions and market research for assigned products, including supporting pricing recommendations.
- Conduct ongoing research and analysis of market trends, customer needs, and competitive landscape to inform product positioning and marketing strategies.
- Collaborate with Product Management and Development to support go-to-market strategies, product launches, and promotional activities for U.S. markets.
- Track and report on the effectiveness of product marketing campaigns and launches using core metrics; provide recommendations for optimization.
- Work closely with internal teams (sales, product management, research, development) and external partners to ensure alignment and successful execution of marketing initiatives.
- Ensure brand consistency and compliance with RQI Partners’ standards and partner organizations’ guidelines.
- Support efforts to increase customer retention, satisfaction, and overall perception of RQI Partners’ products.
Requirements
- Minimum of 5 years of experience in product marketing or product management, preferably with multiple products.
- Demonstrated ability to execute innovative product marketing plans, including segmentation by customer type.
- Bachelor’s degree in marketing, business, engineering, or related field; advanced degree preferred.
- Experience working with market research firms and leveraging internal data for actionable insights.
- Familiarity with sales cycles, product life cycles, and product management processes.
- Experience with project management methodologies (e.g., Six Sigma) to support product marketing processes.
- Healthcare, medical device, or hospital marketing experience strongly preferred.
Benefits
- Generous PTO & Holidays
- Remote Work Environment (some positions require travel)
- Comprehensive Medical, Dental and Vision
- HSA & FSA Account Options, with employer HSA contribution
- 401k with Employer Match & Profit Sharing
- Employee Assistance Program
- Tuition Reimbursement
- Professional Development Opportunities
- Student Loan Repayment Assistance
- Eligibility for Annual Bonus
- Wellness Reimbursement Program
- Pet Insurance
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketingmarket researchproduct managementpricing strategiescustomer segmentationproject managementSix Sigmadata analysismarketing campaignsproduct positioning
Soft Skills
collaborationcommunicationanalytical thinkingcustomer focusstrategic thinkingproblem-solvingcreativityadaptabilityteamworkleadership