Lead, eCommerce CRO
Royal Caribbean Group
full-time
Posted on:
Location Type: Office
Location: United States
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Job Level
Tech Stack
About the role
- Own the experimentation roadmap across PLP, PDP, booking funnel, checkout, and payments
- Write hypotheses, test specifications, define success metrics and guardrails, and maintain a prioritized test backlog
- Document experiment learnings in a shared knowledge base
- Improve search, PDP, and PLP
- Optimize copy and microcopy to reduce friction and support brand tone and visual identity
- Implement new payment methods, reduce friction, and improve end-to-end payment success
- Develop personalized experiences for first-time, returning, and logged-in users
- Define event taxonomy, build dashboards, perform QA on experiments, and oversee test-readout templates
- Partner with Design for qualitative research and prototypes and with Data/Engineering for implementation and validation
Requirements
- 2+ years in CRO, UX optimization, or experimentation (luxury or high-consideration a plus)
- Strong expertise in A/B testing, experimentation frameworks, and applied statistics
- Hands-on with analytics, BI, and experimentation platforms (GA4, Adobe Suite, GrowthBook, Optimizely, BigQuery, Power BI)
- Knowledge of checkout and payment systems
- Strong analytical storytelling skills
- High empathy for luxury brand standards
- Bachelor’s degree in Business, Marketing, Data Science, Engineering, or related discipline
Benefits
- Health insurance
- Retirement plans
- Paid time off
- Flexible work arrangements
- Professional development
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
A/B testingexperimentation frameworksapplied statisticsanalyticsbusiness intelligenceCROUX optimizationevent taxonomydashboard buildingQA on experiments
Soft Skills
analytical storytellingempathycollaborationdocumentationprioritization