Royal Caribbean Group

Senior eCommerce Content Strategist

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

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Job Level

Senior

About the role

  • Join Royal Caribbean's innovative eCommerce Team as the Sr. E-Commerce Content Strategist responsible for creating and coordinating e-commerce content and digital marketing strategies.
  • Derive insights from business, consumer, and web analytics partners to develop rich web content and stories that drive traffic to the site.
  • Drive long-term web strategy by balancing data, insights, platform technology, design, and customer needs.
  • Partner with cross-functional teams to sustain product performance across the site after a product launch.
  • Ensure the product is properly merchandised across relevant content marketing pages.
  • Develop new content types and ideas to support the guest through their cruise purchasing journey.

Requirements

  • Bachelor's degree in a relevant field such as Digital Marketing, Communications, Programming, or a related discipline.
  • Proven experience in content analysis, optimization, and collaboration in a digital environment.
  • Familiarity with AI and chatbot technologies, with the ability to understand and refine AI-generated content.
  • Strong understanding of user experience principles and strategies for effective online sales.
  • Analytical mindset with the ability to interpret data and user feedback to drive content improvements.
  • Excellent communication and collaboration skills, with the ability to work effectively in a cross-functional environment.
Benefits
  • Competitive compensation and benefits package
  • Excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content analysiscontent optimizationdigital marketing strategiesweb analyticsuser experience principlesAI technologieschatbot technologies
Soft Skills
analytical mindsetcommunication skillscollaboration skills
Certifications
Bachelor's degree in Digital MarketingBachelor's degree in CommunicationsBachelor's degree in Programming