Royal Caribbean Group

Associate Counsel – Sales and Marketing

Royal Caribbean Group

full-time

Posted on:

Location Type: Office

Location: Miami • Florida • United States

Visit company website

Explore more

✨ AI Apply
Apply

About the role

  • Serve as the strategic legal lead for consumer sales, travel partner, and marketing initiatives across the Americas
  • Act as the primary legal advisor on consumer law matters in the Americas
  • Lead strategic discussions with regional business leaders to proactively identify legal risks
  • Oversee the development and governance of guest-facing terms and policies
  • Guide the legal approach to marketing, advertising, e-commerce, and social media initiatives
  • Monitor and interpret legal and regulatory developments in consumer law across the Americas
  • Collaborate with global Legal Department counterparts to ensure consistency in legal strategy
  • Provide thought leadership on emerging consumer law trends and their impact on the cruise and travel industry
  • Advise on the intersection of artificial intelligence and consumer law
  • Support enterprise-wide initiatives by advising on legal implications of new product offerings
  • Manage multiple strategic initiatives simultaneously with responsiveness and sound judgment
  • Build and maintain relationships with internal stakeholders, external stakeholders and regulators

Requirements

  • J.D. from an accredited law school and active membership in good standing with the Florida Bar or a comparable State Bar
  • Minimum of 7–9 years of legal experience supporting sales and marketing functions
  • at least 5 years as in-house counsel at a large consumer-facing brand or similar organization
  • 3 years in a leadership or strategic advisory role—preferably within the travel, hospitality, media, or entertainment industries
  • Demonstrated expertise in U.S. federal and state consumer protection laws, FTC guidelines, CAN-SPAM, CASL, COPPA, and advertising self-regulatory standards
  • Strong understanding of marketing and advertising law, right of publicity and privacy, and intellectual property issues relevant to the travel and hospitality sectors
  • Proven ability to lead cross-functional legal strategy discussions and collaborate across jurisdictions and time zones
  • Experience managing legal teams and advising on complex, high-impact B2C initiatives
  • Familiarity with entertainment industry practices, including working with agents, managers, and outside counsel, is a plus.
  • Strategic thinker with a practical, business-oriented approach to legal problem-solving.
Benefits
  • competitive compensation and benefits package
  • excellent career development opportunities
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
J.D.consumer protection lawsFTC guidelinesCAN-SPAMCASLCOPPAadvertising self-regulatory standardsmarketing and advertising lawintellectual property issueslegal strategy
Soft Skills
strategic thinkingbusiness-oriented problem-solvingrelationship buildingcollaborationleadershipjudgmentresponsivenesscross-functional communicationadvisory skillsthought leadership
Certifications
active membership in Florida Baraccredited law school degree