Rover.com

Senior Director – Lifecycle Strategy

Rover.com

full-time

Posted on:

Location Type: Hybrid

Location: Seattle • Washington • United States

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 $196,726 - $261,646 per year

Job Level

Senior

About the role

  • Set and drive the strategy for how lifecycle contributes to significant growth outcomes across Rover’s four brands and 18 countries. Own the strategy for both pet parents and care providers.
  • Design and drive key metrics for measuring lifecycle performance across conversion, retention, reactivation, and monetization
  • Identify the highest leverage opportunities in the customer journey to drive growth, and drive alignment across the business in how we prioritize those investments
  • Partner with executive leadership to align lifecycle strategy with company-wide growth objectives.
  • Effectively influence the global strategic roadmap through effective cross-functional collaboration, particularly with Product, Data Science, Analytics, and Brand
  • Drive business cases and secure buy-in for lifecycle resourcing and program bets
  • Lead cross-functional initiatives spanning Product, Data Science, Engineering, Brand, and Operations to deliver cohesive lifecycle experiences
  • Ensure foundational data, infrastructure, platform tools, and measurement are in place to run a high-functioning program
  • Collaborate with Product teams on shared user journey roadmaps that prioritize customer needs and the problems we need to solve to achieve business objectives
  • Partner with Data Science and Analytics to both develop predictive models that improve lifecycle investment priorities and implement scalable testing methods
  • Collaborate with Brand to ensure we have well crafted and scalable messaging and creative strategies for running the lifecycle program
  • Build programs heavily indexed toward automation that enable scaled results
  • Consistently apply best practices in design of lifecycle technical architecture - from data design, CDP implementation, CRM tooling - to enable quality and scale
  • Implement best in class lifecycle segmentation and personalization methods to drive improvements in campaign scalability and performance
  • In partnership with Product, design multi-channel engagement programs that holistically contemplate in-product messaging, push, email, and SMS channel investments
  • Build and coach a high-performing team of lifecycle strategists and lifecycle technical operations to deliver against the forward-looking needs of the business
  • Implement a highly analytical culture focused on finding leverage in the journey, rigorous and pace-oriented experimentation, and data-driven decision making

Requirements

  • 15+ years of experience in, Lifecycle Strategy, Email Strategy, or Growth
  • Proven track record of building high performing lifecycle programs that have demonstrated material impact on growth businesses
  • Experience successfully prioritizing lifecycle bets by understanding product opportunities, impacts,and risks.
  • Deep experience partnering with data science, marketing technology teams, and analysts to develop lifecycle data strategy, experimentation and measurement methods, and to inform forward looking investments
  • Strong technical background in CRM platform design (Iterable, Braze) and CDP requirements for successful lifecycle programs
  • Best in class knowledge of lifecycle channels, particularly: in web/app, push, email, and SMS
  • Proven experience working with analytical measurement tools like Amplitude to identify opportunities and measure program results
  • Enjoys operating in a highly matrixed environment and is very effective at driving cross-functional initiatives and influencing senior partners without direct authority
  • Experience operating in consumer tech companies and/or marketplaces strongly preferred
Benefits
  • Competitive compensation
  • 401k match
  • Long-term incentive plan with a company performance-based cash payout
  • Flexible PTO
  • Competitive benefits package, including medical, dental, and vision insurance
  • Commuter benefits
  • Bring your dog to work (and unlimited puppy time)
  • Pet benefits, including $1000 toward adopting your first dog or cat
  • Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches monthly
  • Regular team activities performed in-person and virtually
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Lifecycle StrategyEmail StrategyGrowthCRM platform designCDP requirementsLifecycle data strategyExperimentation methodsMeasurement methodsLifecycle segmentationPersonalization methods
Soft Skills
Cross-functional collaborationInfluencing without authorityTeam buildingAnalytical thinkingData-driven decision makingStrategic alignmentCommunicationLeadershipProblem solvingPrioritization