Demand Generation Manager – Cybersecurity, AI
Rosie's People
contract
Posted on:
Location Type: Remote
Location: New York • United States
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Tech Stack
About the role
- Designing and executing a demand generation roadmap across priority sectors
- Planning and running multi-channel campaigns (LinkedIn, email, webinars, reports, communities)
- Building and managing lead-nurture journeys for complex buying committees
- Collaborating with leadership to define ICPs, personas, and core messaging
- Creating and repurposing cornerstone content into campaign-ready assets
- Setting up lightweight marketing operations, including tracking, basic lead scoring, and funnel reporting
- Experimenting with targeted, account-based motions for high-value prospects
- Testing, iterating, and sharing insights across marketing, sales, and product teams
Requirements
- 4+ years of experience in B2B SaaS demand generation or growth marketing
- Owned campaigns that generated measurable pipeline, not just leads
- Comfortable working hands-on with tools such as HubSpot (or similar), LinkedIn Ads, and basic analytics
- Quickly grasp complex concepts in cybersecurity, AI, or risk/compliance
- Write clearly for both technical and executive audiences
- Thrive in early-stage or scaling environments with limited structure and high autonomy
Benefits
- Outcome-linked commercial terms
- Flexibility around hours and working patterns
- Scope to expand responsibility and commercial alignment as the business grows
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
demand generationgrowth marketinglead nurturingcampaign managementaccount-based marketinganalyticscontent creationlead scoringfunnel reportingpipeline generation
Soft Skills
collaborationcommunicationadaptabilityproblem-solvingautonomycreativityinsight sharingwriting for technical audienceswriting for executive audiencesstrategic thinking