Roofr

Content Marketing Manager

Roofr

full-time

Posted on:

Location Type: Remote

Location: Canada

Visit company website

Explore more

✨ AI Apply
Apply

Salary

💰 CA$80,000 - CA$100,000 per year

About the role

  • Run our Roofr of the Month program: Work with sales, support, and industry experts to identify top-level Roofr customers to feature as in our ROTM program. You’ll be responsible for cold calling customers, finding the best fit for our monthly features, organizing interviews, collecting information, creating landing pages, and more.
  • Customer Engagement: Get to know our customers, and build those relationships through the ROTM program, podcast interviews, social media engagement, Reddit posting, and attending events.
  • Podcast Management: Coordinate interviews between our host, Pete McKendrick, and industry guests, edit and publish the podcast on a monthly basis at a minimum.Strategic planning: Connect project and campaign strategies to company goals, tracking performance and reporting on the outcomes. Adapt and learn from what worked and what didn’t to improve campaign performance.
  • Content Creation: Create, write, edit, proofread, and execute a variety of content including customer stories and quotes, testimonials, long form content, quote libraries, slide decks, presentations, blogs, social media briefs, infographics, website content, flyers, postcards, podcasts, email, and more.
  • Project Management: Work with stakeholders both internally and externally to run your own programs, create content including writing briefs, communicating project needs, providing feedback, creating tasks, managing deadlines, and owning results.
  • Content Management: Create strategic content plans that align with company goals, industry trends, product releases, and seasonality.
  • Metric Tracking & Recommendations: Track all owned metrics on a weekly basis to discover, recommend, and implement areas of improvement and new opportunities, and to identify channel trends.
  • Research & Development: Stay up to date on the latest trends to ensure that content is relevant and engaging to our audience.
  • Partnerships & Contractors: Communicate with industry professionals and influencers via social media or email to create and build a strong network, create contracts to develop content, and manage contractors hired to complete any overwork initiatives (web development, blogs, content creation, etc).
  • Video Editing: Basic video editing on iMovie, Premiere Pro, and/or Descript to edit podcasts, webinars, help videos, etc.

Requirements

  • A minimum of 4 years of experience in content creation, marketing, or communications.
  • A deep respect for the roofing industry and those who work in roofing.
  • Experience in blue collar tech is a bonus.
  • A portfolio of published work or examples of previous long form, video/podcast, blog, and case study content.
  • Experience leveraging AI to work smarter in content creation.
  • Familiarity with content management systems HubSpot, webflow, etc
  • Good knowledge of Podcast tools like Descript, Riverside, etc.
  • Experience with Figma, Asana, Canavi, etc also an asset.
  • Excellent computer skills with Google Suite.
  • Excellent knowledge of various content platforms such as social media, blogs, and print media,
  • Strong understanding of content practices such as SEO, AEO, and GEO.
  • Excellent written and verbal communication skills.
  • Ability to apply company goals to content strategies.
Benefits
  • 1st week of employment is mandatory PTO! Start your journey with Roofr by decompressing and recharging - we will see you in week 2!
  • 1 Friday off per month (we call those our laundry days!)
  • Company wide paid shutdown for the week between Christmas and New Years
  • Flexible time off
  • 80% employer-paid benefits in the U.S. and 100% employer-paid premiums for Extended Healthcare and Dental in Canada
  • RRSP/401k match
  • Generous Parental Leave policy
  • We host an annual company retreat with great team building activities
  • Ample learning and development opportunities to continue growing your career
  • Home office setup stipend
  • Internet and phone allowance
  • Remote first culture
  • Weekly Friday paydays!
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content creationvideo editingSEOAEOGEOproject managementmetric trackingresearch and developmentcold callingstrategic planning
Soft Skills
communicationrelationship buildingadaptabilityorganizational skillscollaborationcreativityattention to detailproblem-solvingtime managementnetworking