Roo

VP of Sales

Roo

full-time

Posted on:

Location Type: Hybrid

Location: San Francisco • California • United States

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Salary

💰 $205,000 - $330,000 per year

Job Level

Lead

About the role

  • Own the integrated revenue strategy tied to company goals and unit economics.
  • Design the coverage/territory/segment model across the revenue org (roles, handoffs, specialization, capacity).
  • Allocate headcount and budget by ROI and constraints, maintaining a healthy cost of sales as you grow. Rebalance quickly when necessary.
  • Build the operating cadence that makes forecast accuracy and quota attainment the default.
  • Scale repeatable GTM playbooks across segments while preserving segment nuance.
  • Build an enablement engine (messaging, objection handling, discovery, onboarding, ongoing coaching).
  • Implement QA loops (call scoring, pipeline hygiene, deal reviews) with a clear iteration rhythm.
  • Build a high-bar leadership bench and org design that scales (spans/layers/specialization).
  • Set hiring rubrics and enforce the bar; build a coaching culture and accountability.
  • Set performance standards and upgrade talent decisively—without destroying morale (consistent calibration, early underperformance plans, fast hard calls, keep top talent energized and growing).
  • Own org-level capacity planning that maximizes ROI; drive org-wide clarity on definitions and leading indicators.
  • Own the GTM systems architecture (CRM + tooling) with disciplined build-vs-buy judgment.
  • Drive thoughtful automation that removes toil, enforces standards, and comes with real adoption plans.
  • Align Product, Marketing, Finance, and Data around top revenue bets; secure resourcing for priorities and resolve tradeoffs quickly. Ensure opportunities are framed in a shared metrics backbone across functions—principled, not political.
  • Lead major org/process/comp transformations while maintaining performance—protect the quarter while upgrading the machine.

Requirements

  • Proven Sales Leadership: Marketplace sales experience (or B2B SMB & Mid-market - services with a quota-carrying motion.
  • Executive Presence + Clarity: crisp communicator with board-ready narrative discipline; high-integrity, no-spin, credible variance explanations.
  • Genius-Maker: known for developing strong team - hiring great talent, upgrading fairly and quickly, and building a coaching culture that lifts performance.
  • Rigor: track record of building accurate forecasting, measured motions, clean pipelines and a systematic approach.
  • Data + Unit Economics Orientation: comfortable tying decisions to metrics without losing the plot on growth.
  • Cross-functional Leadership: strong partner to Product/Marketing/Finance/Data; you can resolve tradeoffs, earn trust, and drive alignment around shared metrics.
Benefits
  • Accelerated growth & learning potential.
  • Stipends for home office setup, continuing education, and monthly wellness.
  • Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
  • 401K
  • Unlimited Paid Time Off.
  • Paid Maternity/Paternity and reproductive care leave.
  • Gifts on your birthday & anniversary.
  • Opportunity for domestic travel, including for regional team building events.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
revenue strategycoverage model designcapacity planningforecast accuracyGTM playbooksQA loopsCRM systems architectureautomationpipeline hygienequota attainment
Soft Skills
sales leadershipexecutive presencecommunicationteam developmentcoaching culturerigordata orientationcross-functional leadershiptrust buildingalignment