Brand Manager
Fitt City
Senior Manager, Brand Marketing
Roo
full-time
Posted on:
Location Type: Remote
Location: Remote • California, Colorado, New York, North Carolina, Texas, Washington • 🇺🇸 United States
Visit company websiteSalary
💰 $150,000 - $190,000 per year
Job Level
Senior
About the role
- Own Roo’s annual campaign calendar and lead 4–6 integrated campaigns per year from brief to post-launch measurement.
- Develop campaign strategies with clear objectives, target audiences, KPIs, and success metrics.
- Partner cross-functionally to deliver cohesive, high-impact brand activations across PR, social, events, and digital channels.
- Shape and reinforce Roo’s brand narrative and tone, ensuring consistency across all owned and earned channels.
- Collaborate closely with design and creative partners to ensure strong visual storytelling and brand cohesion across every campaign.
- Lead Roo’s thought leadership programs, including annual reports, case studies, authored articles, and speaking engagements that position Roo as a trusted voice in veterinary medicine.
- Partner with PR to secure industry coverage and placements.
- Conduct ongoing brand and audience research to track awareness, perception, and engagement, and translate insights into actionable strategies.
- Grow Roo’s reach across community, social, and emerging media formats.
- Champion brand consistency and quality across all marketing and customer-facing touchpoints.
- Collaborate with creative and product marketing to evolve Roo’s visual identity and storytelling.
- Manage a growing team, including three direct reports spanning brand, content, social, and community.
- Provide strategic direction, prioritization, and feedback across these programs to ensure all work ladders into one cohesive brand story.
- Oversee key creative and brand contractors, including PR, design, web, and video.
- Foster collaboration, accountability, and creativity across internal teams and external agencies.
Requirements
- 7+ years in a brand or integrated marketing role with experience leading multi-channel campaigns from strategy through execution.
- Proven storyteller who can translate brand vision into creative ideas that inspire audiences and deliver measurable results.
- Strong visual thinker with a keen eye for design and experience collaborating with creative teams to bring campaigns and brand systems to life.
- Strong leader experienced in managing both people and external agencies.
- Excellent project management and cross-functional collaboration skills.
- Analytical and research-driven, using testing and data to inform messaging and investment decisions.
- Experience in veterinary medicine, healthcare, tech, or two-sided marketplaces a plus.
Benefits
- Accelerated growth & learning potential.
- Stipends for home office setup, continuing education, and monthly wellness.
- Comprehensive health benefits to fit your needs with base medical plan covered at 100% with optional premium buy up plans.
- 401K
- Unlimited Paid Time Off.
- Paid Maternity/Paternity and reproductive care leave.
- Gifts on your birthday & anniversary.
- Opportunity for domestic travel, including for regional team building events.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
campaign managementbrand strategyKPI developmentaudience researchvisual storytellingproject managementdata analysismulti-channel marketingcreative collaborationthought leadership
Soft skills
leadershipcross-functional collaborationcreativityaccountabilitycommunicationstrategic directionprioritizationteam managementanalytical thinkingstorytelling
