Rollstack

Product Marketing Manager

Rollstack

full-time

Posted on:

Location Type: Remote

Location: United States

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About the role

  • Support and execute go-to-market launches for new product features and updates
  • Develop clear and differentiated product positioning and messaging
  • Create marketing content including: blog posts, case studies, product pages, sales collateral, customer stories, webinars and videos
  • Own the distribution of Rollstack’s story across channels, including LinkedIn, newsletters, product announcements, and community conversations
  • Ensure marketing content reaches the right audiences and drives awareness, engagement, and pipeline generation
  • Work closely with Product and Engineering to translate technical capabilities into clear customer value
  • Equip the Sales team with sales enablement materials, presentations, and messaging frameworks
  • Build customer advocacy assets including case studies, testimonials, and success stories
  • Manage and grow Rollstack’s social media presence, particularly on LinkedIn
  • Collaborate with Customer Success to identify customer wins, insights, and real-world use cases
  • Track and analyze the performance of marketing initiatives and campaigns to continuously improve messaging and distribution
  • Own key product marketing metrics, such as campaign performance, engagement, product adoption support, and marketing-sourced pipeline

Requirements

  • 3+ years of experience in Product Marketing, Growth Marketing, or Content Marketing in a SaaS or technology company
  • Strong content creation and storytelling skills, with the ability to simplify technical concepts
  • Experience developing product messaging, positioning, and marketing content
  • Proficiency with modern AI tools for marketing workflows, including: Claude, ChatGPT, video editing tools such as Nano Banana
  • Comfortable leveraging AI to accelerate research, content production, experimentation, and campaign velocity
  • Experience using marketing and sales tools including: Salesforce (CRM), email marketing platforms such as HubSpot, Customer.io, Mailchimp, or similar tools
  • Experience managing social media channels, particularly LinkedIn, and creating engaging content that drives reach and engagement
  • Strong analytical mindset and ability to measure marketing performance and optimize campaigns
  • Excellent written and verbal communication skills with strong attention to detail
  • Customer-centric mindset and ability to deeply understand customer workflows and needs
  • Familiarity with the data, analytics, or productivity software ecosystem is a plus
  • Thrives in a fast-moving startup environment with high ownership and autonomy
  • Bachelor’s degree in STEM, Marketing, Business, or a related field is a plus
Benefits
  • Join a Y Combinator-backed company redefining how teams communicate data and insights
  • Work alongside an exceptional team of builders and operators, including alumni from Amazon, Meta, Pinterest, Tesla, and AiFi
  • Be part of a fully remote, globally distributed team that values autonomy and impact
  • Help shape the messaging and positioning of a category-defining product
  • Look forward to bi-annual team off-sites in destinations that belong on your travel bucket list
  • Earn competitive compensation and meaningful equity in a high-growth startup where your work directly shapes the company’s trajectory
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
product marketinggrowth marketingcontent marketingcontent creationstorytellingproduct messagingcampaign performance measurementcustomer advocacysocial media managementanalytical mindset
Soft Skills
communication skillsattention to detailcustomer-centric mindsetcollaborationadaptabilityownershipautonomy
Certifications
Bachelor’s degree in STEMBachelor’s degree in MarketingBachelor’s degree in Business