
Content Manager
Rockwell Automation
full-time
Posted on:
Location Type: Hybrid
Location: Milwaukee • Massachusetts • Ohio • United States
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Salary
💰 $116,960 - $146,200 per year
Tech Stack
About the role
- Focus on industrial cybersecurity content to support the marketing needs
- Own the content program, collaborating across departments to produce high-quality, engaging materials
- Manage editorial planning, optimize content performance
- Refine messaging for digital channels, including website and SEO
- Define and own content strategy that builds awareness and drives engagement for cybersecurity offerings
- Develop and execute content plans aligned with business strategy goals
- Write, edit, and support the creation of various content types
- Guide direction of webinars, event presentations, and campaign assets
- Lead management of the cybersecurity portion of the website
- Identify and recommend narratives and topics for content creation
- Maintain and communicate a content calendar
- Set goals and KPIs to measure initiatives
- Measure impact of content strategy on website traffic and engagement
Requirements
- Bachelor's Degree or Equivalent Years of Relevant Work Experience
- Legal authorization to work in the United States is required
- 8+ years of relevant experience
- B2B enterprise experience, automation or cybersecurity
- Product marketing experience
- Data-driven approach to assess content effectiveness
- Strong writing skills and ability to transform complex or technical ideas into clear and direct messaging
- Must work cohesively across departments to include various viewpoints, experiences, perspectives and guidance.
Benefits
- Health insurance including Medical, Dental and Vision
- 401k
- Paid time off
- Parental and Caregiver Leave
- Flexible work schedule where you will work with your manager to enjoy a work schedule that can be flexible with your personal life.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content strategySEOeditorial planningcontent performance optimizationdata-driven content assessmentwritingeditingcontent creationwebinar directioncampaign asset development
Soft Skills
collaborationcommunicationgoal settingKPI measurementcreativityadaptabilityleadershiporganizational skillsperspective inclusionengagement driving