Rockwell Automation

Strategic Marketing Manager – OEM, Machine Builders

Rockwell Automation

full-time

Posted on:

Location Type: Hybrid

Location: Milwaukee • Ohio • Wisconsin • United States

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Salary

💰 $130,160 - $195,240 per year

About the role

  • Develop and execute marketing strategies for OEM market segments aligned with company goals and industry trends.
  • Analyze market data to identify opportunities, understand competitors, and assess OEM customer needs.
  • Build and maintain strong relationships with key OEM partners and ensure effective product positioning.
  • Work with product teams to align offerings with OEM needs and support positioning efforts.
  • Plan and execute campaigns with Portfolio Marketing, including digital content, trade shows, and promotional activities to drive awareness and demand.
  • Evaluate marketing initiatives and ensure strong return on investment.
  • Oversee the OEM strategic marketing budget and allocate resources effectively.
  • Lead and develop a marketing team through clear direction, influence, and strategic guidance.
  • Provide regular performance updates to industry, marketing, and sales leadership.
  • Partner with Portfolio Marketing to support major product launches and optimize product portfolios for global and regional needs.
  • Engage with customers to identify trends and translate insights into future investment opportunities.

Requirements

  • Bachelor's Degree in Relevant Field.
  • Legal authorization to work in the US is required.
  • Typically requires 5+years of marketing experience in End-user/OEM Marketing/Strategy Development Roles
  • Substantial experience in the OEM space for the automation market, including selling to OEMs.
  • Experience developing and executing successful marketing strategies in the OEM segment.
  • 5+ years of experience with the OEM industry, including key players and market trends.
  • In-depth knowledge of the Discrete, Hybrid, and Process sectors.
Benefits
  • Health Insurance including Medical, Dental and Vision
  • 401k
  • Paid Time off
  • Parental and Caregiver Leave
  • Flexible Work Schedule
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
marketing strategiesmarket analysiscampaign executionbudget managementperformance evaluationproduct positioningstrategic marketingcustomer engagementdigital content marketingtrade show management
Soft Skills
relationship buildingteam leadershipstrategic guidanceinfluencecommunication
Certifications
Bachelor's Degree