Rockstar

Events Marketing Manager

Rockstar

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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About the role

  • Own and deliver a calendar of high-impact digital and in-person events, including industry conferences, company-branded flagship events, regional meetups and customer engagements
  • Lead end-to-end event campaigns: collaborate with Sales, Customer Success, and Senior Leadership to define target audiences, outreach strategies, and engagement goals for each event
  • Build a clear framework for event ROI, reporting on key metrics (attendance, engagement, pipeline impact, conversion, community growth) and continuously optimising for performance
  • Partner with subject matter experts and customer advocates to shape compelling programming and ensure high-value attendee participation
  • Build and nurture an active community of customers, prospects, and industry influencers—through event-led networking and customer advocacy initiatives that keep the company top of mind between events
  • Own pre-and post-event communications, ensuring seamless handoff and thoughtful follow-up to maximise conversion and relationship-building
  • Identify and empower customer champions to share their stories through speaking opportunities, testimonials, and peer-to-peer referrals
  • Design repeatable playbooks and scalable infrastructure to support the company's growing event presence
  • Manage event budgets, vendor relationships, and logistics across multiple cities and time zones

Requirements

  • 5+ years of experience in B2B event marketing, ideally within SaaS, legal tech, or professional services
  • Proven ability to engage C-level audiences and work closely with executive stakeholders across the US market
  • Experience delivering a range of events—from intimate roundtables and community meetups to full-scale conferences
  • A campaign mindset: understanding how to align events with broader marketing, community engagement, and revenue objectives
  • Strong communicator and collaborator who thrives cross-functionally and manages multiple stakeholders and timelines with ease
  • Analytical and data-driven, with experience tracking and reporting on pipeline contribution and event ROI
  • Proficiency with event platforms (e.g., Zoom, Hopin), marketing automation tools (e.g., HubSpot), and community or engagement tools (e.g., Slack, LinkedIn, Common Room)
  • Resourceful, creative, and excited to shape a world-class event engine at a high-growth company
  • Willingness to travel domestically to support events across key US markets
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B event marketingevent ROIcampaign managementevent logisticsdata analysisstakeholder engagementcommunity engagement
Soft Skills
strong communicatorcollaboratorresourcefulcreativeanalyticalrelationship-building