Rockstar

Vice President of Marketing

Rockstar

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Job Level

Lead

About the role

  • Full ownership of marketing strategy, budget, org design, and performance outcomes
  • Authority over positioning, messaging, GTM programs, and marketing investment priorities
  • Accountability for marketing's contribution to pipeline, revenue growth, and market expansion
  • Define and evolve the client's GTM marketing strategy to support revenue goals across core and emerging markets
  • Own account tiering, ICP definition, and orchestration of ABM programs for enterprise accounts
  • Establish and maintain a high bar for brand consistency, credibility, and quality across all external touchpoints
  • Design and oversee a scalable demand engine across outbound support, events, paid channels, content, and partnerships
  • Build a clear operating cadence (planning, metrics, reporting) that creates focus, accountability, and predictability
  • Lead and develop a senior marketing leadership team across product marketing, demand generation, field/events, content/communications, and marketing operations

Requirements

  • 12+ years of B2B marketing experience, including senior leadership roles at scaling SaaS companies
  • Proven success leading enterprise or ABM-driven GTM marketing with direct revenue accountability
  • Experience launching or expanding into new verticals or markets
  • Strong positioning and messaging skills for legal and real estate buyers
  • Demonstrated ability to lead and scale teams, manage budgets, and operate at an executive level
  • Pragmatic, outcomes-driven operator who can balance strategy with execution
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
B2B marketingGTM strategyABM programsdemand generationbudget managementpipeline contributionrevenue growthmarket expansionpositioningmessaging
Soft Skills
leadershipteam developmentstrategic thinkingoutcomes-drivenoperational excellencecommunicationaccountabilityfocuspragmatismcollaboration