Rockstar

Director, Brand Marketing

Rockstar

full-time

Posted on:

Location Type: Hybrid

Location: New York City • New York • United States

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Salary

💰 $140,000 - $170,000 per year

Job Level

Lead

About the role

  • Own the brand positioning, story, voice, and visual identity across all channels.
  • Develop and evolve a clear narrative that differentiates the company in the wellness and creator economy.
  • Create messaging frameworks that enable consistent storytelling across teams and platforms.
  • Lead the strategy, development, and execution of integrated brand campaigns (digital, paid, social, video, events, partnerships).
  • Partner with internal teams and creative vendors to produce world-class content—from brand videos to landing pages to social.
  • Ensure creative quality, coherence, and alignment with brand guidelines.
  • Own content strategy: blogs, resources, customer stories, thought leadership, newsletters, and owned media.
  • Build a storytelling engine that positions the company as a leader in the business of wellness.
  • Oversee editorial calendars and ensure a consistent flow of compelling, high-quality content.
  • Oversee organic social strategy and execution to grow the company’s reach and elevate brand engagement.
  • Partner with the community team on creator spotlights, wellness stories, and UGC alignment.
  • Lead brand-driven partnerships with creators, vendors, and wellness organizations.
  • Partner with Events Marketing to ensure brand consistency across all company-hosted and sponsored events.
  • Collaborate closely with Demand Generation to align brand and performance strategies.
  • Work with Product Marketing on category creation, launches, and GTM storytelling.
  • Partner with Sales and CX to ensure customer-facing materials and experiences reflect the company's brand values.

Requirements

  • 7–10+ years in brand marketing, creative strategy, or integrated marketing—preferably in SaaS, creator economy, wellness, or B2B2C hybrid brands.
  • Proven track record building and scaling a brand through high-impact storytelling and campaigns.
  • Strong creative instincts with the ability to brief, guide, and evaluate creative work.
  • Experience leading brand-level campaigns that drive measurable awareness and affinity.
  • Exceptional written and verbal storytelling skills.
  • Experience managing agencies, vendors, and internal teams.
  • Deep understanding of social, digital, content, and video ecosystems.
  • Strategic thinker who can translate vision into execution and can operate both high-level and hands-on.
  • Thrives in fast-paced, high-growth environments where experimentation is encouraged.
Benefits
  • Competitive Salary, Stock Options, and Performance-based Bonuses
  • Comprehensive Medical, Vision and Dental Insurance
  • Unlimited PTO
  • Annual Company Offsites
  • Wellness Reimbursement
  • Catered Lunches/Snacks in NY
  • Ownership and Opportunity for Advancement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
brand marketingcreative strategyintegrated marketingcontent strategystorytellingcampaign developmentdigital marketingsocial media strategyvideo productioneditorial management
Soft skills
creative instinctswritten communicationverbal communicationstrategic thinkingcollaborationleadershipproject managementadaptabilityteam managementproblem-solving