Rocket Media®

Performance Marketing

• Your primary job is to own paid media strategy and execution for a book of awesome clients — most of them home service businesses.
• You'll meet with them regularly, present results, and make recommendations that move the needle (not just recite the numbers).
• Building and driving overall paid media strategy to grow clients' bottom lines
• Owning campaign setup, launch, and ongoing optimization across Google Ads, Microsoft Ads, and paid social (Meta, LinkedIn) as needed
• Handling keyword research, ad copy creation, audience targeting, and landing page recommendations
• Implementing tracking properly — pixels, conversion tags, call tracking, GA4 events — so the data you're making decisions from is actually trustworthy
• Running A/B tests on creative, landing pages, and audience segments to keep improving results
• Preparing and delivering monthly client presentations that combine performance data with strategic recommendations
• Contributing to annual business reviews with a bigger-picture, "where are we going next" lens
• Collaborating with SEO, Account Management, and Project Management to keep client marketing cohesive
• Spotting technical issues that are hurting paid performance and making recommendations to fix them
• Helping evaluate and improve our internal SEM/paid media process — new tools, better workflows, smarter research
• Supporting the sales team on new-business pitches and diagnostics (keyword research, opportunity analysis, etc.)
• Helping manage Rocket Media's own internal paid media efforts
• Keeping up with platform changes and educating our clients and staff on what matters

Paid Media Specialist