Rocket Media®

Paid Media Specialist

Rocket Media®

full-time

Posted on:

Location Type: Hybrid

Location: Gilbert • Arizona • United States

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Salary

💰 $60,000 - $80,000 per year

About the role

  • Your primary job is to own paid media strategy and execution for a book of awesome clients — most of them home service businesses.
  • You'll meet with them regularly, present results, and make recommendations that move the needle (not just recite the numbers).
  • Building and driving overall paid media strategy to grow clients' bottom lines
  • Owning campaign setup, launch, and ongoing optimization across Google Ads, Microsoft Ads, and paid social (Meta, LinkedIn) as needed
  • Handling keyword research, ad copy creation, audience targeting, and landing page recommendations
  • Implementing tracking properly — pixels, conversion tags, call tracking, GA4 events — so the data you're making decisions from is actually trustworthy
  • Running A/B tests on creative, landing pages, and audience segments to keep improving results
  • Preparing and delivering monthly client presentations that combine performance data with strategic recommendations
  • Contributing to annual business reviews with a bigger-picture, "where are we going next" lens
  • Collaborating with SEO, Account Management, and Project Management to keep client marketing cohesive
  • Spotting technical issues that are hurting paid performance and making recommendations to fix them
  • Helping evaluate and improve our internal SEM/paid media process — new tools, better workflows, smarter research
  • Supporting the sales team on new-business pitches and diagnostics (keyword research, opportunity analysis, etc.)
  • Helping manage Rocket Media's own internal paid media efforts
  • Keeping up with platform changes and educating our clients and staff on what matters

Requirements

  • 3–5 years managing Google Ads and Microsoft Ads in a comparable role. Applicants with fewer than 3 years will not be considered.
  • Strong working knowledge of Search campaigns, plus hands-on experience with Display, Video, Demand Gen, and Performance Max — comfortable building and optimizing each from scratch, unassisted
  • Experience implementing and optimizing campaigns using conversion tracking, GA4, and call tracking (you can build PPC conversions in GA4 without Googling every step)
  • Ability to manage a book of at least ten multi-campaign ad accounts with a monthly spend of $50K+
  • Experience meeting with and reporting to clients both in-person and virtually
  • Experience with third-party research and management tools (Keyword Planner, SEMrush, SpyFu, budget management tools, etc.)
  • Currently certified in Google Ads for Search and Display (minimum requirement; additional certifications preferred). Certifications cannot have expired more than 6 months ago.
  • A bachelor's degree in marketing, business, communications, or a related field from an accredited university, or equivalent work experience verified through a resume and a demonstration of tangible paid media skills
  • Excellent written and verbal communication — the kind of grammar that befits ad copy and professional client emails
  • Solid working knowledge of Google Sheets, Docs, and Microsoft Office
Benefits
  • 401(k) with employer matching
  • Medical, dental, vision, disability, and life insurance
  • In-office libations and "nourishment" (translation: snacks and drinks you'll actually like)
  • Flexible work schedule
  • Quarterly whole-office team building events
  • Top-of-the-line technology to get the job done
  • A great facility to work from, with flexibility to work from home when it makes sense
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
Google AdsMicrosoft AdsSearch campaignsDisplay campaignsVideo campaignsDemand GenPerformance Maxconversion trackingGA4A/B testing
Soft Skills
client communicationpresentation skillsstrategic thinkingcollaborationproblem-solvinganalytical skillstime managementadaptabilityattention to detailcreativity
Certifications
Google Ads Search certificationGoogle Ads Display certification