Rocket Clicks

Performance Marketing

• Build and manage paid search, Local Service Ads, Performance Max, display, video, and paid social campaigns across Google Ads, Meta, Microsoft Ads, and the rest of the paid stack.
• Own account architecture across client accounts, including campaign and ad group structure, keyword segmentation, audience definitions, asset feeds, negative lists, and the exclusions that protect spend.
• Diagnose CPA spikes, conversion drops, lead quality issues, and performance shifts.
• Lead search query analysis, audience and placement reviews, and bidding model tuning.
• Own conversion tracking integrity, including Google Tag Manager, server-side tagging, offline conversion uploads, Google Analytics 4 events, and call tracking integrations.
• Monitor paid KPIs across assigned accounts, including spend, impressions, CTR, CPC, CPL, CPA, conversion rate, lead quality, ROAS, and pacing.
• Review paid media deliverables for platform accuracy, build quality, tracking integrity, and client readiness.

Paid Media Manager