Rocket Clicks

SEO Marketing

The SEO Specialist is responsible for the execution of organic search strategies for individual clients of Rocket Clicks. As a front-line team member, they actively engage in search optimization on a daily basis to drive the necessary performance results for their clients. Their attendance and participation in internal sprint meetings and strategy sessions supports the Lead Channel Specialist in crafting ideal client work plans. The SEO Specialist also prioritizes the most critical tasks, finding efficiencies through automation and delegation to deliver their best work.
Performance Objectives Execute Rocket Clicks playbook for the particular client industry Ensure account execution follows company First Principles methodology Analyze performance data for monthly and quarterly reporting Execute SEO tasks within weekly sprint planning framework Make updates to websites through CMS’ or direct code injection Work with design and editing partners to ensure marketing campaigns are using the most compelling content creative Execute regular technical SEO health checks for web properties to ensure site compliance Implement and confirm conversion tracking to support reporting and measurement needs Attend internal virtual client meetings for context and clarity of tasks Execute audits of client and prospect accounts using provided framework to harvest opportunities for growth Work with generative AI to develop search-friendly content for client websites Execute research to support marketing initiatives and direction

SEO Specialist

Responsible for the development and execution of SEO strategies for individual clients of Rocket Clicks.
Actively engage in SEO analysis and strategy on a daily basis to drive performance results for clients.
Attend internal sprint meetings and client calls to support the Account Manager and foster client confidence.
Prioritize critical tasks, find efficiencies through automation and delegation to support team members.
Own strategic decisions within organic search optimization including technical SEO, on-page optimizations, and linking development.
Execute Rocket Clicks playbook for the particular client industry and ensure account execution follows company First Principles methodology.
Analyze performance data for monthly and quarterly reporting and own and delegate SEO tasks within weekly sprint planning framework.
Ideate experiments for client accounts to improve performance and work with design and editing partners to ensure content is search-friendly.
Act as Quality Assurance for conversion tracking and document client-specific tasks for delegation.
Attend client meetings as subject matter expert and audit other client accounts and prospects for opportunity harvesting and strategy validation.
Contribute to iterative documentation improvements of industry team and organic search discipline.

Senior SEO Specialist

• Develop and execute SEO strategies for individual clients of Rocket Clicks
• Engage in SEO analysis and strategy on a daily basis to drive the necessary performance results for their clients
• Attend internal sprint meetings and client calls to support the Account Manager in fostering client confidence
• Prioritize the most critical tasks, finding efficiencies through automation and delegation to support team members
• Own strategic decisions within organic search optimization including technical SEO, on-page optimizations, and linking development
• Execute Rocket Clicks playbook for the particular client industry
• Ensure account execution follows company First Principles methodology
• Analyze performance data for monthly and quarterly reporting
• Own and delegate SEO tasks within weekly sprint planning framework
• Ideate experiments for client accounts designed to produce the highest likelihood of performance improvement
• Work with design and editing partners to ensure content is using the most search-friendly creative
• Act as Quality Assurance for all conversion tracking, quickly identifying breaks that would render reporting less valuable
• Document client-specific tasks for delegation to other team members
• Attend client meetings as subject matter expert
• Audit other client accounts and prospect accounts for opportunity harvesting and strategy validation
• Contribute to iterative documentation improvements of industry team and organic search discipline

SEO Specialist

Senior SEO Specialist

SEO Manager