Senior Associate, Marketing Lifecycle Analytics
Humana
PythonSQL
Marketing Specialist
Robin
full-time
Posted on:
Location Type: Hybrid
Location: Boston • Massachusetts • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Own HubSpot campaign execution: Build and launch campaigns, workflows, and automations in HubSpot (e.g., webinars, product launches, cold nurture sequences).
- Develop audience segmentation and targeting strategies: Ensure the right messages reach the right people.
- Manage data accuracy and system health: Maintain clean, segmented contact lists; manage contact enrichment, deduplication, and data hygiene routines that enable accurate reporting.
- Support marketing operations: Optimize HubSpot architecture, integrations, and dashboards to keep our growth engine efficient and scalable.
- Drive internal GTM alignment: Coordinate internal communications across Sales, CS, Product, and Marketing teams to ensure smooth campaign rollouts.
- Assist with general marketing projects: Jump in to support in-person events, campaign logistics, and special initiatives as needed.
- Track results: Measure campaign effectiveness, surface insights, and recommend optimizations to increase conversion and engagement.
- Experiment and innovate: Test new tools and AI-assisted workflows to streamline execution and enhance campaign performance.
Requirements
- HubSpot Certified, with hands-on experience building, automating, and optimizing programs.
- A marketing generalist who enjoys variety and can pivot between technical setup, creative execution, and operational support.
- Detail-oriented and organized, with strong project management and prioritization skills.
- Comfortable working in data-driven environments and familiar with marketing compliance (GDPR, CAN-SPAM, CCPA).
- A collaborative, proactive communicator who thrives in fast-paced, cross-functional teams.
- Nice-to-haves: Experience with graphic design tools (e.g., Canva, Adobe Creative Suite). Familiarity with LinkedIn Ads or other paid campaign platforms. Understanding of marketing analytics and reporting in HubSpot. Experience experimenting with AI for campaign optimization, copywriting, or audience segmentation, with a focus on scalability and process improvement.
Benefits
- Medical & Dental Insurance through Blue Cross Blue Shield covered at 80% for you and your dependents, with two plan options including a High Deductible Plan with a company-funded HSA
- Vision Insurance – EyeMed coverage to keep your future in focus
- Company-paid protection – Short & Long Term Disability, Life, and AD&D insurance
- Paid Parental Leave – 100% covered so you can focus on your growing family
- Incentive Stock Options – Own a piece of what you’re building
- 401(k) with company match – Up to 3% match to help grow your nest egg
- Flexible vacation policy – Take the time you need (and yes, we actually do!)
- 12 company holidays – Plus your flexible time off for the perfect work-life balance
- Professional Development & AI Tools Stipend
- Referral Bonus Program
- Recognition perks
- In-Office Commuter Stipend
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
HubSpotaudience segmentationcampaign automationdata hygienemarketing analyticscopywritingAI-assisted workflowsproject managementoptimization strategiescreative execution
Soft skills
detail-orientedorganizedcollaborativeproactive communicationprioritizationadaptabilitycross-functional teamworkproblem-solvinginsight generationinnovation
Certifications
HubSpot Certified