Roam

Growth Marketing

• Develop and test messaging to convert agents into Roam evangelists
• Figure out what message plays to what agents in what geography through what medium
• Build a motion to recruit, activate, and retain hundreds of thousands of top-performing listing agents
• Represent Roam at brokerage events, team lead meetings, and industry conferences
• Craft scalable agent-facing marketing and sales touchpoints
• Launch and own supply campaigns end-to-end—from idea to experiment to scale
• Design efficient processes to convert awareness into contracts
• Lead and eventually grow a team across seller and agent acquisition
• Own and improve core KPIs like % of eligible listings advertising Roam and agent activation
• Report directly to the CEO and collaborate cross-functionally with marketing, product, and partnerships

Head of Agent Growth