Senior Influencer Manager
United States Department of Defense
Influencer Lead
River Island
full-time
Posted on:
Location Type: Hybrid
Location: London • 🇬🇧 United Kingdom
Visit company websiteJob Level
Senior
About the role
- Develop and own the influencer marketing strategy across key platforms (Instagram, TikTok, YouTube, etc.) in alignment with brand, campaign, and commercial goals.
- Lead end-to-end influencer campaigns — from ideation and briefing through to execution, reporting, and optimisation.
- Build and nurture strong, long-term relationships with talent, agents, and influencer networks. Identify and onboard new influencers aligned with brand values and aesthetics.
- Define and track KPIs to measure campaign performance (engagement, reach, ROI, conversions), using data to refine future strategy and prove effectiveness to stakeholders.
- Manage the influencer marketing budget, ensuring efficient spend and ROI across all initiatives.
- Stay ahead of social and influencer trends, platform updates, and competitor activity to ensure River Island remains a leader in the space.
- Work closely with internal teams including PR, Social Media, Creative, E-commerce, and Retail to ensure campaigns are aligned and fully integrated.
- Launch and manage long-term ambassador partnerships and seeding programmes to create authentic, consistent brand advocacy.
Requirements
- Proven experience (6+ years) in influencer marketing, ideally within fashion, retail, or lifestyle sectors.
- Demonstrated ability to lead strategy and execute impactful, scalable campaigns.
- Strong network and understanding of UK-based and international influencers across multiple tiers (macro to micro).
- Commercial mindset with experience managing budgets and optimising campaign ROI.
- Deep knowledge of social media platforms, creator economy, and content trends.
- Excellent communication and relationship-building skills.
- Comfortable using influencer marketing and social listening platforms (e.g., Dash Hudson and Tribe)
- Ability to work in a fast-paced environment, managing multiple projects with tight deadlines.
- Passion for fashion, trends, and digital innovation.
Benefits
- Generous 50% staff discount so you can treat yourself to the latest products, and a bargain staff shop on site!
- Reducing Islanders everyday expenses through discounts, benefits, financial advice, wellbeing solutions and more through Reward Gateway!
- A free onsite gym, subsidised restaurant & café to fill you needs. Various social events to socialise throughout the year.
- Every family is unique, we support Islanders with all different family setups enhanced maternity, paternity, adoption & fertility treatment. We also work closely with the Retail Trust to create dedicated support for all our Islanders!
- Flexible working is a given, on top of payday and summer early finish Fridays.
- Give as you earn scheme, a ‘Giver Island’ day each year and receive matched funding.
- Support with upskilling through on the job training and qualifications. A succession plan if you want to progress.
- A generous bonus scheme & private pension plan.
- The choice to opt in for healthcare through our provider AXA.
- An allowance supporting your commute to work.
- 25 days paid holiday, exclusive of Bank Holidays. With the added option to purchase additional holiday twice a year for whatever the need!
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
influencer marketingcampaign managementKPI trackingbudget managementdata analysisstrategy developmentcontent creationsocial media marketingrelationship managementoptimisation
Soft skills
communicationrelationship-buildingleadershipcommercial mindsetadaptabilitycreativitycollaborationproblem-solvingtime managementpassion for fashion