Rivalry.com

Marketing

• Develop, execute, and optimize digital campaigns across channels, with a primary focus on Google Analytics, Meta, and Facebook Ads.
• Leverage research to create customer personas and understand target audience needs, motivations, and behaviors.
• Work with cross-functional teams to design and improve customer journeys, ensuring seamless brand experiences at each touchpoint.
• Collaborate with creative team to ensure consistent brand messaging and identity across digital channels.
• Track, analyze, and report on campaign performance using Analytics, translating data into actionable insights.
• Develop campaign briefs, customer flows, and content outlines that drive engagement and align with brand objectives.
• Partner with creative and product teams to align on campaign goals and create cohesive digital experiences.

Paid Marketing Specialist