Rithum

Director, Product Marketing

Rithum

full-time

Posted on:

Location Type: Remote

Location: United States

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Salary

💰 $160,000 - $245,000 per year

Job Level

Lead

About the role

  • Lead cross-functional go-to-market planning for new product launches, enhancements, and feature updates, ensuring alignment with company revenue and growth goals.
  • Drive market adoption by collaborating with Marketing to design demand-generation campaigns, content marketing strategies, and lifecycle marketing initiatives.
  • Define and own launch objectives, milestones, and KPIs to track and report success.
  • Develop compelling messaging frameworks, competitive positioning, and value propositions tailored to key personas and industries.
  • Work with the Marketing team to ensure messaging consistency across all external touchpoints, including website, email campaigns, thought leadership content, webinars, and events.
  • Equip teams with clear narratives that align with both product functionality and client pain points.
  • Conduct in-depth market research, competitive analysis, and client interviews to identify market trends, white space opportunities, and gaps in the portfolio.
  • Serve as the expert on market dynamics, buyer personas, and client needs to guide Product development and marketing efforts.
  • Synthesize and share actionable insights to inform strategic decision-making, product roadmaps, and GTM priorities.
  • Develop comprehensive enablement materials, including product collateral, battle cards, competitor analyses, demo scripts, and playbooks, ensuring alignment with product and campaign strategies.
  • Collaborate with Marketing to design and deliver educational content, such as blogs, whitepapers, ebooks, and videos, to support demand generation and thought leadership efforts.
  • Partner with Sales Enablement teams to train Sales and Client Success teams on messaging, use cases, and market differentiation.
  • Lead efforts to collect and integrate feedback from clients, prospects, and partners into product marketing strategies.
  • Advocate for client needs and pain points within the organization to shape product enhancements and innovation.
  • Partner with Marketing to develop case studies and client stories that highlight product impact and ROI.
  • Establish and monitor key performance indicators (KPIs) for product marketing success, such as pipeline contribution, content engagement, win rates, and client adoption.
  • Use data to optimize messaging, campaigns, and enablement strategies for continuous improvement.
  • Report on the impact of product marketing efforts to senior leadership, providing actionable insights and recommendations.
  • Build, develop, and inspire a team of product marketing professionals, fostering a collaborative and results-oriented culture.
  • Set clear goals and performance expectations, providing mentorship and development opportunities to advance team members’ careers.
  • Encourage innovation and cross-functional alignment to drive shared goals across the organization.

Requirements

  • 10+ years of product marketing experience, including at least 5 years in a senior leadership role, with proven success in high-growth SaaS or technology organizations.
  • Demonstrated ability to drive end-to-end go-to-market strategy, messaging, and campaign execution.
  • Strong experience partnering with Marketing teams to design campaigns and produce assets for demand generation, thought leadership, and lifecycle engagement.
  • Proven ability to work seamlessly with Product, Sales, and Client Success teams to align on priorities and deliver business results.
  • Strong analytical skills, with a track record of leveraging data to guide strategy and optimize performance.
  • Success in managing and scaling high-performing product marketing teams while fostering professional growth and collaboration.
  • Exceptional ability to influence stakeholders and communicate value across all levels of the organization.
Benefits
  • Medical, dental and vision benefits: Affordable health care plans and company HSA contributions, starting on Day 1
  • A 6% 401(k) match
  • Competitive time off package with 20 days of Paid Time Off, 9 Company-Paid holidays, 2 paid floating holidays, 7 paid sick days, 2 Wellness days, and 1 Paid Volunteer Day; at 3 years of service PTO increases to 22 days, and at 5 years it increases to 25 days
  • 12 weeks primary caregiver leave & 4 weeks secondary caregiver leave
  • Accident, critical illness, and hospital indemnity insurance
  • Pet insurance
  • Legal assistance and identity theft insurance plans
  • Life insurance 2x salary
  • Access to the Calm app and the Employee Assistance Program
  • $65/month Remote work stipend for internet
  • Culture and team-building activities
  • Tuition assistance
  • Career development opportunities
  • Charitable contribution match up to $250 per year

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
product marketinggo-to-market strategydemand generationcompetitive analysismarket researchKPI trackingcampaign executionmessaging frameworkscontent marketingSaaS
Soft skills
leadershipcollaborationanalytical skillscommunicationinfluencementorshipstrategic decision-makingteam developmentinnovationresults-oriented